A passionate Media Monitoring Professional who brings to the table, 7+ years of know-how to create a culture of continuous learning and innovation – in monitoring and analysis of print, online, broadcast and social media channels. A people’s person, loves to work with meticulous planning, creates strategies and uses technology to improve process time and re-engineer lack lustre processes. His mantra – ‘time is money’
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>> Secondary Research and Social Media monitoring – Customized Media Audit
>> Working knowledge of – Factiva, Lexis, MeltWater, Google, Quantcast, Compete, CISION etc.,
>> Analytical and Numerical skills – Excel Pivots, macros and Google Spreadsheets
>> Social media monitoring tools – Radian6, BoardReader, SocialMention, HootSuite, Topsy etc.,
>> Working knowledge of – SEO, Google Analytics, Twitter, Facebook, Google+, LinkedIn etc.,
>> Using Open Source software to aggregate and analyze data from Social Media, ex: TT-RSS, NodeXL etc.
>> Project management with continuous process innovation and strict QC/QA
>> Media Monitoring experience across wide range of industry verticals including Finance, Telecom, Internet, Pharmaceuticals, Music, Technology, Hospitality and Public relations
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Team Lead – Media Monitoring
2007 - 2011
• Daily primary and secondary research for preparation of executive synopsis on key news items of interest to the client from print, online and broadcast media and tagging
• Social Media reports...