Whether you are a start-up or a global brand, Lauber+Partners can help you achieve sustainable success. We are communications consultants with an expertise in social media, public and investor relations. Over fifty years of combined experience providing strategic and tactical programs that help to market our clients' stories through social media and traditional public relations.
Read More »
Oct 20, 2011|Web Content|Private|Completed
Audience assessment - To create a successful social media strategy we first need to assess your target audience, research what prospects and customers are saying, and develop an understanding of what they want. At the same time, it is important to understand your business’ goals and evaluate your current social media plan.
Engage the online community- Once we understand your goals and the actions that you’ve taken to reach them, we develop a social media strategy that will engage your target online community (customers, partners, influencers, employees) based on your key business goals, brand values and your e-reputation.
Motivate community influencers and activists - Finally, we implement your social media plan. We identify and reach out to key community contributors and enthusiasts in your sector. We develop content that engages your target audience, and build meaningful relationships with that audience. This motivates your key influencers to promote your brand and improves customer satisfaction.
Monitor, measure and optimize - We continually monitor key sites, forums, discussions and communities in order to respond to their comments, interact with them and keep your brand in front of them. We increase awareness and build customer loyalty. And we constantly measure success and optimize what works best for each campaign.
Lauber+Partners can help you with:
-Auditing and analyzing current social media programs and tactics
Read More »