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Katharine H. | Elance
 
176985602337900
Last Sign-in: Apr 17, 2014

Katharine H.

Calling your customers to action
   United States
  |   Crown Point, IN
  |  11:19 pm Local Time

Overview

What does your customer base look like?

Too large? Are they the right customers for you? Do they pay you what your time is worth, or do you have to work extra hours to make ends meet? If you want to work on finding customers who value your skills, I can help.

Too small? Do you want to attract new customers, but you're just not sure how? I can help.

Just right? Do you have plenty of the right customers? Do you want to keep them loyal and encourage them to send their friends and associates to you? I can help.

I'm a prizewinning...

Read More »
Mar 14, 2014|Other - Writing Services|Private|Working
Mar 1, 2014|Sales Writing|Private|Completed
Dec 28, 2013|Creative Writing|Private|Completed
|
4.7
Dec 26, 2013|Copywriting|Private|Completed
|
5.0

View All »

Portfolio

Displayed expertise in IT and marketing for small businesses, using criteria developed...
I was a finalist in the 2006 New York McDonald's Gospelfest Gospel Comedy competition,...
Brief summary of market research and writing experience
I wrote this article for the law enforcement journal "Law and Order." I also...
The editor of "Feliciter," the journal of the Canadian Library Association,...
I wrote this article for the INPAWS Journal, a publication of the Indiana Native Plant...
I researched and wrote this cookbook, which also contained a 100-year retrospective of...
In 2010, I wrote a cookbook to raise money for my church. Many organizations publish...
I wrote the copy for this ad, which ran in American Laundry News. It explained the...
I wrote the copy for this ad, targeted at managers of US military clubs. It explains...
I wrote the copy for this ad, which promoted the benefits of buying from a firm that...
A marketing communications agency needed a 30-page corporate communications manual and...
Studied the basics of writing business plans for new and established businesses.
Studied the basics of crime prevention for small businesses.
Studied the basics of cybersecurity for small businesses.
Online and offline, my clients rely on me for creative marketing ideas that attract and...

Skills (10)

Tested
Business Writing
Business Writing Skills Certification
My Score
avg
Business Writing Skills Test (U.S. Version)
My Score
avg
English Grammar
U.S. English Grammar Test (For Writing Professionals)
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avg
English
English Speaking Test
My Score
avg
U.S. English Sentence Structure Test (For Writing Professionals)
My Score
avg
U.S. Word Usage Test
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avg
English Spelling
English Spelling Test (U.S. Version)
My Score
avg
Passed
Content Writing
Content Writing Skills Test
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avg
Speech Writing
U.S. Public Speaking Test
My Score
avg
Creative Writing
Creative Writing Test - Non-fiction (U.S. Version)
My Score
avg
French
French Vocabulary Skills Test
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avg
Passed
Market Research
Market Research Test
My Score
avg
Report Writing
Report Writing Test
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Service Description

What problem does your customer need to solve? I've been a contract market researcher for eight years, interviewing shoppers at the point of purchase about why they selected a particular product.

Manufacturers rely on me to find out why their customers buy, both their logical reasons and their emotional attachments to their brands.

My insight helps me write compelling web copy, advertisements, and prizewinning speeches. Even dry, factual journal articles and white papers can skillfully promote your products and services. For examples, please see the work in my portfolio.

I know I've touched them when readers of my newsletter, with 4,700 opt-in subscribers worldwide, write me comments like these

"Very many thanks for your excellent product and also excellent brand-new Newsletter, which I welcome with glee."

and

"Keep up the great work! I will pass this along to my friends too..."

Here's what I'm up to this week:

* Preparing my latest direct mail pieces: a postcard and a B2B coop marketing letter with a local service business
* Learning about Facebook Insights to improve a local retailer's social media campaigns
* Looking for a "Writing Proposals for Huge Federal Contracts for Dummies" primer. A solicitation going out in May has my name written all over it, and I want to be ready for it. Hey, you miss 100% of the shots you don't take.






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Employment

Katharine Hadow Marketing
CEO, researcher and copywriter
2010 - Present
To give retail and consumer product businesses insight into buyer behavior, perform individual data collection about fast-moving consumer goods. Insightfully analyze results in summary reports....

Education

Yale University
Bachelor of Arts, Economics and Political Science
-

Keywords

web copy
marketing communications
direct mail
editor
email
market research
advertisement
current Secret clearance
My Snapshot
Writing & Translation
4
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
Total
Milestones
Hours
Reviews
4.8
Recommend
Clients
Total
Repeat
Earnings
Private
Private
Total
Per Client
Identity
Username
Hadow
Type
Individual
Member Since
July 2008
Elance URL
Verifications
0
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Katharine H. | Elance

Katharine H.