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Heather Holtschlag | Elance
 
176985602337900
Last Sign-in: Jun 6, 2013

Heather Holtschlag

Freelance Writer & PR Specialist
   United States
  |   Pittsburgh, PA
  |  9:45 pm Local Time

Overview

Minimum Hourly Rate $27

I am a seasoned writer and public relations professional, with nearly 20 years of experience serving the health and fitness industries. This experience spans several areas, including managing comprehensive media relations campaigns and writing and editing a number of marketing materials, including website content, newsletters, brochures and a host of others.
I am an exercise enthusiast and a former personal trainer who has a passionate interest in health and fitness. My work can be seen on websites such as llivestrong.com, ehow.com and on...

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Portfolio

This press release was deployed on PRWeb and describes the benefits of a medical...
This press release describes a relatively new system that helps decrease the...
This article, written for a local online newspaper, describes what the flu is and how...
This feature story ran in a local magazine and describes a program at a local church...
Profile of an area artist and the kind of work that she does.

Skills (1)

Tested
Public Relations Skill Test
My Score
avg
Passed

Service Description

I offer a wide array of services, including writing and distributing press releases, proactively pitching stories to the media, managing media activities, and writing/editing website content, newsletters, brochures and other marketing materials.
My prior experience allowed me the opportunity to serve as media spokesperson for a couple who gave birth to sextuplets at an area hospital. I coordinated press conferences, distributed daily updates on the conditions of the babies and responded to numerous media requests from local, regional and national media. I also supervised a shoot for a national media outlet that did a profile on the family.
I also served as a member of a two-person team coordinating the publicity surrounding the opening of one of the country's first robotic operating rooms. I developed press kits, coordinated the press conference and managed media interviews. And, I successfully promoted the openings of a new neonatal intensive care unit and a lupus center of excellence as well as having developed a monthly physician newsletter and monthly national physician teleconference.


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Education

Indiana University of Pennsylvania
Bachelor's Degree, Journalism
1990 - 1994
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

public relations
writing
editing
marketing
media relations
press releases
freelance
website content
newsletters
brochures
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Identity
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HeatherHo
Type
Individual
Member Since
August 2008
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Heather Holtschlag | Elance

Heather Holtschlag