A strategic, results-oriented marketing professional with 17 years' experience in the not for profit, B2C and B2B marketing sectors. With a strong background in marketing management, branding, direct and digital marketing, this highly-motivated senior manager works well under pressure and can prioritise multiple demanding projects. Strengths include the ability to balance strategic objectives with short term requirements, producing marketing programmes that deliver clear results.
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I have a thorough knowledge of a wide range communications techniques and a strong background in direct and digital marketing, having planned, managed and evaluated multi-channel campaigns.
Having worked in a variety of industry sectors including heritage, holiday marketing, languages, retail and IT software and services, I can bring a breadth and depth of insight and experience to any project.
I can plan and execute email marketing campaigns, using standard email packages such as dotmailer and mailchimp. I have extensive experience of web marketing, and have recently led a large website redesign project for a holiday booking company. I have set up Facebook pages, YouTube channels and Twitter accounts and know how to grow followers.
As well as digital marketing, I am an expert in direct mail in both the commercial and not for profit sectors. I know how to manage print production and mailing house distribution.
I have developed marketing plans for a wide variety of organisations, always ensuring they are regularly reviewed and updated and do not just sit in a drawer, gathering dust. I know how important it is to get buy-in for these plans at all levels of the organisation and I am a persuasive communicator.
Over the years, I have developed a sound understanding of the importance of underpinning planning decisions with sound data and insight. I have run both qualitative and quantitative research projects and am adept at measuring and evaluating the effectiveness of...
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2013 - Present
Dreamgenii sells a range of award winning sleep-related products for pregnant mums, babies, toddlers and children. I am responsible for the direct side of the business: driving revenue through...
The Landmark Trust
Head of Marketing and Communications
2010 - 2013
The Landmark Trust is a building conservation charity that rescues and restores buildings of historical significance and lets them out as inspiring places to stay. As Head of Marketing and...
Andalucía English Solutions S.L.
2007 - 2010
English Solutions offers English-language services to Spanish companies so they can communicate more effectively with English-speaking markets. Services include: marketing communications,...
CA (Computer Associates)
Enterprise Marketing Manager
2002 - 2006
CA is one of the world's largest software companies. I managed a UK marketing team which was responsible for developing integrated marketing campaigns to increase revenue and build relationships...
Sun Microsystems Inc. (Now part of Oracle)
Marketing Communications Manager, EMEA
1997 - 2001
Sun Microsystems was a $14 billion company, providing high performance servers, software and services to large corporate and technical customers. I managed a virtual team of ten marketing managers...