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Henning Heinrich | Elance
 
176985602337900
Last Sign-in: Oct 14, 2014

Henning Heinrich

SEM | Google Adwords | PPC | CRO |
   United Kingdom
  |   London, England
  |  9:47 am Local Time

Overview

Minimum Hourly Rate $20

* I am highly experienced in Search Engine Marketing & CRO in Ecommerce Startups.

* I am an online marketing expert, manager, analyst and product guy
* I successfully completed the Google Adwords certification
* My interest are mobile, data and the web
* I believe in data because data doesn't lie.

* I understand the customer and love creating awesome products to help companies grow
* My skills: highly structured paired with a great sense of creativity
* I am driven by curiosity and forward thinking.

I am always searching for great ideas...

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Skills (10)

Tested
conversion rate optimisation
coaching
Data-driven Decision Making
Webanalytics
Tracking
mentoring
advisory

Service Description

Search Engine Marketing - I offer you the following service:

* setup SEM accounts (Google Adwords, Bing)
* setup conversion goal and implement tracking code on website
* identify target groups
* setup first landing page experiments related to target group needs
* implement tracking for landing pages (Google Analytics)
* setup campaigns related to target groups
* setup ads related to landing page content (message match)
* research keywords based on valuable traffic
* setup extensions (social, sitelinks, for e-commerce: google shopping)

* extend keywords through most valuable search queries
* exclude not relevant keywords (for keyword option phrase and broad)
* optimize keyword bidding

* optional: setup bidding tool

* optimize ads after CTR, CVR
* optimize budget settings
* program landing pages based on most potential and transfer into valuable products (traffic, current cvr, uplift)
* optimize conversion rate
* maintain tracking

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Employment

UFOstart AG
Business Development Manager
2013 - Present
Tirendo Holding GmbH
Business Development Manager
2013 - 2013
Tirendo Holding GmbH
Intern Business Development & Online Marketing
2012 - 2012
Online Marketing & Business Development
Overview  |  Job History  |  Resume/C.V.

Keywords

sem
seo
ecommerce
consultancy
adwords
ppc
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  • 12 months
  • Lifetime
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Identity
Username
henning-heinrich
Type
Individual
Member Since
June 2013
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Henning Heinrich | Elance

Henning Heinrich