* I am highly experienced in Search Engine Marketing & CRO in Ecommerce Startups.
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* I am an online marketing expert, manager, analyst and product guy
* I successfully completed the Google Adwords certification
* My interest are mobile, data and the web
* I believe in data because data doesn't lie.
* I understand the customer and love creating awesome products to help companies grow
* My skills: highly structured paired with a great sense of creativity
* I am driven by curiosity and forward thinking.
I am always searching for great ideas...
Search Engine Marketing - I offer you the following service:
* setup SEM accounts (Google Adwords, Bing)
* setup conversion goal and implement tracking code on website
* identify target groups
* setup first landing page experiments related to target group needs
* implement tracking for landing pages (Google Analytics)
* setup campaigns related to target groups
* setup ads related to landing page content (message match)
* research keywords based on valuable traffic
* setup extensions (social, sitelinks, for e-commerce: google shopping)
* extend keywords through most valuable search queries
* exclude not relevant keywords (for keyword option phrase and broad)
* optimize keyword bidding
* optional: setup bidding tool
* optimize ads after CTR, CVR
* optimize budget settings
* program landing pages based on most potential and transfer into valuable products (traffic, current cvr, uplift)
* optimize conversion rate
* maintain tracking
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