Find freelancers. Lose those costly delays.

With 1.7 million freelancers, we'll match you with the perfect talent.

or, Register with Elance »

Holly L. | Elance
 
176985602337900
Last Sign-in: Feb 19, 2016

Holly L.

B2B Content Marketing and Writing
   United States
  |   Durham, NC
  |  2:47 pm Local Time

Verified Freelancer

Holly L.'s identity has been verified.  Learn More

Overview

You're a global marketing VP. Sales leader. Start-up CEO.

You need exceptional B2B messaging and content marketing to:
* Launch new businesses in crowded verticals
* Take new products to market
* Use Challenger Selling to win larger deals
* Build your firm's reputation for industry visioning and thought leadership

Let me help you sell the business of IT to your customers.

My work has included projects for:
Financial services firms: BNY Mellon, Credit Suisse, JPMorgan Chase, Merrill Lynch, and Morgan Stanley
Manufacturers: SMARTRAC,...

Read More »
Jul 20, 2015|Technical Writing|Private|Completed
Jul 12, 2015|Editing & Proofreading|Private|Completed
Jul 7, 2015|Other - Writing Services|Private|Completed
Jun 26, 2015|Sales Writing|Private|Working

View All »

Portfolio

Cover story for Raflatalk, global corporate magazine of UPM Raflatac. Story covered...
http://www.upmraflatac.com
Cover story for Raflatalk, global corporate magazine of UPM Raflatac. Story on the rise...
http://www.upmraflatac.com
Marketing brochure showcases Sapient, a leading technology company, and their use of...
http://sapient.com
Developed a white paper for Sapient on innovative customer services practices used by...
http://www.sapient.com
Developed white paper on ways to optimize utilities field services practices to reduce...
http://www.sapient.com
Developed a marketing factsheet for Accelitec. The collateral showcased the company's...
http://accelitec.com
Apparity marketing brochure showcasing the company's enterprise spreadsheet management...
http://www.apparity.com
Wrote Sapient's collateral for its consulting services: one version targeted business...
http://sapient.com
Developed white paper on how utilities companies could prepare for pending industry...
http://www.sapient.com
UPM Raflatac brochure promoting labelstock products for specialty industry
http://upmraflatac.com
UPM Raflatac brochure promoting a specialty adhesive product.
http://upmraflatac.com
Created new visual identity and all content (including sales collateral) for Apparity...
http://www.apparity.com
Developed content for industry practice factsheet.
http://www.sapient.com
Interviewed IT executive client. Developed and finalized two-page case study.
Interviewed client. Developed and finalized two-page case study.
Interviewed two clients: a senior executive and a franchise owner. Developed and...
Research, client interviews, writing
Interviews, research, writing
Concept, writing, graphic ideas, editing, proofreading.
Concepting, writing, editing.
Interviewing, editing, writing
Interviewing, writing, editing
Developed a standard questionnaire. Interviewed the client to obtain business context,...
Developed for Lionfish, a leading agency working with Microsoft and its partners....
Project written for Rackspace, a Microsoft partner. My client: Lionfish, a marketing...

Skills (10)

Tested
Content marketing
White papers
Positioning

Service Description

My expertise is in developing B2B messaging and marketing collateral for industry and technology companies. My messaging typically targets current or prospective clients with significant spend, whether they are internal business executives approving and monitoring the progress of multi-million-dollar initiatives or director- to C-level executives of industry companies responsible for setting strategy and approving large-scale technology product and service purchases.

My services include:

Company and service launches-- Branding, competitive positioning, and messaging including sales decks, 101 training decks, solution brochures, industry factsheets, case studies, and corporate websites to help accelerate the sales cycle.

Thought leadership -- White papers, op eds, industry presentations, and speeches for senior executives.

Marketing collateral - Product and service brochures and industry factsheets that target senior business and IT buyers and provide a strong call to action.

Customer profiles - Long-format business journalism, video testimonials, and short case studies.

Websites - strategic, SEO-optimized content for corporate enterprises.

I love a good challenge and have worked across a wide number of verticals, including some quite complex ones. My industry experience includes financial services, energy, healthcare, government services, insurance, manufacturing, stabilization and reconstruction, trading and risk management, utilities, and others.

My technology...

Read More »

Employment

Scribble Studio, LLC
Marketing Consultant
2003 - Present
Operate sole proprietorship providing marketing and messaging services to consulting and technology firms. Also serve as messaging strategist for a New York City technology marketing firm serving...
Sapient
Marketing Director
2001 - 2002
Served as marketing lead for two industry practices: travel and transportation and wealth management, working with senior business clients, sales teams, and PR strategists to design and launch new...
AMS (now CGI)
Marketing Communications Content Manager
2000 - 2001
Served as principal marketing communications writer for consumer financial services industry group. Developed thought leadership practice, with multiple internal VP and SVP clients. Tracked...
SAIC
Senior Writer/Video Producer
1993 - 2000
Created communications campaigns, publications, and video and multimedia products for state and national government clients, including the Florida Department of Health, U.S. Air Force, U.S. Army,...

Education

American University
Masters of Arts, Film and Video
-
University of Virginia
Bachelors of Arts, English Literature
-
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

Content marketing
messaging
B2B
business writing
writing
technology
industry
article writing
copywriting
sales writing
Challenger
advertising
executive communications
marketing
sales
My Snapshot
All Categories
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
0
0
0
Total
Milestones
Hours
Reviews
Recommend
Clients
Total
Repeat
Earnings
Private
Private
Total
Per Client
Identity
Username
hollyklarson
Type
Individual
Member Since
December 2011
Elance URL
Verifications
0
Holly L. | Elance

Holly L.