You're a global marketing VP. Sales leader. Start-up CEO.
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You need exceptional B2B messaging and content marketing to:
* Launch new businesses in crowded verticals
* Take new products to market
* Use Challenger Selling to win larger deals
* Build your firm's reputation for industry visioning and thought leadership
Let me help you sell the business of IT to your customers.
My work has included projects for:
• Financial services firms: BNY Mellon, Credit Suisse, JPMorgan Chase, Merrill Lynch, and Morgan Stanley
• Manufacturers: SMARTRAC,...
Jul 20, 2015|Technical Writing|Private|Completed
Jul 12, 2015|Editing & Proofreading|Private|Completed
Jul 7, 2015|Other - Writing Services|Private|Completed
Jun 26, 2015|Sales Writing|Private|Working
My expertise is in developing B2B messaging and marketing collateral for industry and technology companies. My messaging typically targets current or prospective clients with significant spend, whether they are internal business executives approving and monitoring the progress of multi-million-dollar initiatives or director- to C-level executives of industry companies responsible for setting strategy and approving large-scale technology product and service purchases.
My services include:
Company and service launches-- Branding, competitive positioning, and messaging including sales decks, 101 training decks, solution brochures, industry factsheets, case studies, and corporate websites to help accelerate the sales cycle.
Thought leadership -- White papers, op eds, industry presentations, and speeches for senior executives.
Marketing collateral - Product and service brochures and industry factsheets that target senior business and IT buyers and provide a strong call to action.
Customer profiles - Long-format business journalism, video testimonials, and short case studies.
Websites - strategic, SEO-optimized content for corporate enterprises.
I love a good challenge and have worked across a wide number of verticals, including some quite complex ones. My industry experience includes financial services, energy, healthcare, government services, insurance, manufacturing, stabilization and reconstruction, trading and risk management, utilities, and others.
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2001 - 2002
Served as marketing lead for two industry practices: travel and transportation and wealth management, working with senior business clients, sales teams, and PR strategists to design and launch new...
AMS (now CGI)
Marketing Communications Content Manager
2000 - 2001
Served as principal marketing communications writer for consumer financial services industry group. Developed thought leadership practice, with multiple internal VP and SVP clients. Tracked...
Senior Writer/Video Producer
1993 - 2000
Created communications campaigns, publications, and video and multimedia products for state and national government clients, including the Florida Department of Health, U.S. Air Force, U.S. Army,...