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Heather Robertson | Elance
 
176985602337900
Last Sign-in: Jan 9, 2012

Heather Robertson

Award-Winning Writer and Social Media Expert
   United States
  |   Los Angeles, CA
  |  9:38 pm Local Time

Overview

Minimum Hourly Rate $33

I...
am Los Angeles based.
strategize and implement Facebook and Twitter campaigns for major brands.
won an Effie for my work with Milk-Bone.
wrote for the LA Times and Moving Pictures Magazine.
worked for Hulu.com.
earned a BFA in writing from Emerson College.
know a lot about social media and new technology.
have several years of freelance experience writing about music, entertainment, technology, teens, and pets.
know how to put words together.

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Skills (1)

Tested
Academic Writing

Service Description

Hello!

I'm a social media professional with a background in editorial and digital media. I've worked with major brands, including Milk-Bone, Coppertone and Dockers on their social strategy. The Facebook and Twitter communities I've managed have won awards and recognition for their innovative content and their success in engaging fans.

My strengths include writing, managing relationships and online community building—meaning, I identify what community members care about and then develop killer content to match. The better the user experience, the better the engagement, and engaged fans are better brand advocates.

I'm also an excellent communicator—along with grammar, my journalism and freelance experience taught me a lot about listening and repackaging information into compelling stories, whether it's for an article, press release or Facebook copy. Here's a few examples of my work in social:

https://www.facebook.com/Morristhecat?sk=wall&filter=2
https://www.facebook.com/itsgoodtogivemilkbone?sk=wall&filter=2

Here are some things I can do for you:

SOCIAL MEDIA SERVICES
-Personalized Social Media Strategy
-Online Community Building
-Copy, Assets and Found Content
-Day-to-day Execution and Monitoring
-Facebook Ad Campaigns
-Competitive Research
-Analytics and Reporting

WRITING/EDITING SERVICES
-Articles
-Blogs
-Website Copy
-Press Releases
-Facebook/Twitter copy
-Correspondence
-Copyediting
-Proofreading

OTHER SKILLS
-InDesign
-Excel master
-HTML
-Wordpress/ your CMS.

Read More »

Education

Emerson College
BFA in Writing, Literature and Publishing
2004 - 2008

Keywords

social media
facebook
twitter
strategist
writer
My Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
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Identity
Username
hrobertson
Type
Individual
Member Since
November 2010
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Heather Robertson | Elance

Heather Robertson