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Heather Roth | Elance
 
176985602337900
Last Sign-in: Aug 4, 2014

Heather Roth

Professional copywriter in Marketing Communication
   Germany
  |  5:36 am Local Time

Overview

I have extensive, directly relevant experience in copywriting and Marketing Communications management in my current and past positions including:

• Initiating, writing and aggressively promoting 100+ press releases promoting new product introductions, company events, new hires, partnerships, and successful customer orders and installations
• Writing content for internal and external e-newsletters, datasheets, presentations, brochures, and company Social Media sites (Twitter and Facebook)
• Building and managing the direct customer database...

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Skills (9)

Tested
Newsletter Writing
Marketing
Content Writing
Copywriting
Constant Contact
E-mail marketing
Freelance Marketing
Public Relations
Social Media Marketing

Service Description

Provide copywriting service in the field of Marketing Communications with a focus on:

• Writing and publishing Press Releases
• Proof-reading of Marketing correspondence for clients where English is not their first language
• Website content
• Email marketing
• Social Media
• Presentations
• Newsletters

My relative industry B2B experience includes marketing and sales positions in the IT software, high technology, capital equipment, manufacturing and print media markets.

I am a native English speaker and Canadian citizen, currently residing in Germany.


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Employment

Heather Roth Communications
Freelance Copywriter and Marketing Communications
2012 - Present
Provide copywriting service in the field of Marketing Communications with a focus on: • Writing and publishing Press Releases • Email marketing • Contact management • Social Media • Presentations •...
ROTOCONTROL GmbH
Marketing Communications Manager
2010 - Present
• Write content for company press releases, newsletters, datasheets, presentations, brochures and company social media sites (Twitter and Facebook) • Responsible for English and German website...
Got My Kids Cambridge
Franchise owner
2006 - 2007
• Evaluated franchise opportunity, conducted market study, developed cash-flow model, invested • Developed pricing and go-to-market strategy based on competitive information and market research •...
Sybase
Channel Manager
2000 - 2006
• Managed two Distributors, four Corporate Resellers and 800+ Resellers who purchased through Distributors • Prepared and managed an annual Marketing budget of $230K, identifying marketing...
DALSA
Marketing Communications Specialist, Inside Sales
1994 - 2000
•Created successful international advertising program for five trade magazines and designed a system to monitor the effectiveness of advertising •Wrote press releases and distributed to over 45...

Education

Wilfrid Laurier University
Bachelor of Arts
-
Overview  |  Job History  |  Resume/C.V.

Keywords

Press releases
website content
email marketing
Social Media
presentations
newsletters
My Snapshot
Writing & Translation
1
Elance Level
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Identity
Username
hrothcommunicat...
Type
Individual
Member Since
March 2013
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Heather Roth | Elance

Heather Roth