I maximize brand presence and value through creative programs and visibility initiatives. At the core of my skills is the ability to differentiate and articulate a brand's position, then develop an integrated marketing plan outlining key priorities, strategies, go-to-market principles and metrics.
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I add value by aligning strategies with tactics and provide a number of services to plan, create, execute, and evaluate:
• Develop unique and meaningful brand language and messaging
• Write comprehensive marketing plans
• Manage projects from ideation to completion
• Develop strategic partnerships
• Articulate in compelling English (creative writing, grants, proposals, web content and press releases)
• Leverage publicity and sales opportunities
• Outline strategies for earned and social media, as well as paid digital
• Buy, negotiate, traffick and evaluate paid media plans
I've put my skills to work for local, national and global brands, including: Soundtoys, Kripalu Center for Yoga & Health, United Way, Outpost24, Burlington International Airport, Community College of Vermont, Vermont Energy Investment Corporation, Vermont Public Radio, and Planned Parenthood of Northern New England.
More information at LinkedIn.com/beccaburns
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