I write words that roll up their sleeves and work for a living. I do this for companies needing to jumpstart sales, entrepreneurs looking to build something big, and overstretched marketing managers, all of whom require clear, persuasive, thoughtful copywriting to a point and purpose.
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20 years' business experience copywriting for 'headline' clients (government agencies and multi-nationals), plus many smaller 'real world' businesses (sectors include: food, drink, tourism, technology, waste management, environment, construction, healthcare,...
Oct 27, 2015|E-books and Blogs|Private|Completed
Oct 5, 2015|Other - Writing Services|Private|Completed
Oct 1, 2015|Academic Writing|Private|Completed
Sep 29, 2015|Copywriting|Private|Completed
From the smallest piece of marketing material, through to editorial and books, as a copywriter and business specialist, I aim to deliver measurable value to my clients, not only putting together strong sales-focused words, but also devising the marketing messages that lie beneath.
My experience means that when it comes to copywriting my comfort zone is large:
* web content - optimised for search engines, but written for humans!)
* sales letters
* scripts - written for the BBC, including top-flight comedy shows
* speeches - written for high level executives through to nervous Best Men
* books - five published to my name and three others ghosted
* brochures - from simple flyers through to international exhibition materials
* magazines - three edited from launch, contributing editor on two others)
* pr features - three years as Communications Director at PR agency
* case histories/ factsheets
* proposals - from positioning documents to business-winning pitches
* catalogue copy
* consultancy - freelancing and homeworking consultancy offered
I'm disciplined in my approach and write quickly to budget, brief and deadline, all delivered with the high levels of professionalism and accountability you would expect from any good consultancy.
Here is what one client - a large dental practice - recently said about a 23 page keyword-rich website I wrote for them in just three days: 'This is excellent, thanks Ian. We're very...
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