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Ian Phillipson | Elance
 
176985602337900
Last Sign-in: Jul 3, 2015

Ian Phillipson

Making Words Work for Business
   United Kingdom
  |   Hereford, Herefordshire
  |  7:09 pm Local Time

Overview

I write words that roll up their sleeves and work for a living. I do this for companies needing to jumpstart sales, entrepreneurs looking to build something big, and overstretched marketing managers, all of whom require clear, persuasive, thoughtful copywriting to a point and purpose.

20 years' business experience copywriting for 'headline' clients (government agencies and multi-nationals), plus many smaller 'real world' businesses (sectors include: food, drink, tourism, technology, waste management, environment, construction, healthcare,...

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Jun 24, 2015|Sales Writing|Private|Working
Jun 14, 2015|Copywriting|Private|Completed
|
4.2
Jun 10, 2015|Sales Writing|Private|Completed
|
5.0
May 29, 2015|Sales Writing|Private|Working

View All »

Portfolio

Fact sheet series for building systems company to demonstrate how the the firm's...
Copywriting of series of product and corporate brochures for a leading European...
Launch editor of this personal growth and business development magazine aimed at...
Wrote and developed series of humorous promotional campaigns for use in range of magazines
Copywriting and organisation of marketing materials for this international arts, music...
Copywriting of brochure and other corporate marketing materials for this innovative...
Copywriting of corporate and technical brochures and other marketing materials and PR...
Copywriting of written materials for social housing organisation, including...
Series of mailshots for manufacturing software company based on animals in odd...
Scripting of travel tours for series of downloadable podcasts
A book on how to set up and run a successful business from home. Second Edition printed...
Book written on how to raise your personal profile through the use of PR and marketing...
Published book offering practical advice to small businesses on how they can exploit...
How to think like an entrepeneur if you are young
A beginner's guide to wordprocessing
Research and writing of marketing strategy for one of Europe's leading online auction...
Writing for range of British television comedy shows, including The Two Ronnies, shown...
Reorganisation of website and keyword-rich copywriting for this company supplying...
Copywriting of website for this digital signage and display company. Also writing of...
Launch editor of this glossy magazine published as a loyalty magazine by large...
Launch editor of this business magazine aimed at established and would-be entrepreneurs
Key-word rich copy written for dental practice
Reserch and copywriting of this capabilities brochure for an innovative waste...
Creation of product information for catalogues, such as this for a company importing...
Corporate brochure for digital signage and rear projection technology company

Skills (7)

Tested
Content Writing
Content Writing Skills Test
My Score
avg
Public Relations
Public Relations Skill Test
My Score
avg
Creative Writing
Creative Writing Test - Non-fiction (U.S. Version)
My Score
avg
Creative Writing Test - Non-fiction (UK Version)
My Score
avg
English Spelling
English Spelling Test (UK Version)
My Score
avg
English
English Speaking Test
My Score
avg
English Vocabulary Test (U.S. Version)
My Score
avg
English Vocabulary Test (UK Version)
My Score
avg
Online Writing
Online Article Writing and Blogging Test (UK Version)
My Score
avg
Copywriting
Copywriting
My Score
avg

Service Description

From the smallest piece of marketing material, through to editorial and books, as a copywriter and business specialist, I aim to deliver measurable value to my clients, not only putting together strong sales-focused words, but also devising the marketing messages that lie beneath.

My experience means that when it comes to copywriting my comfort zone is large:

* web content - optimised for search engines, but written for humans!)
* sales letters
* scripts - written for the BBC, including top-flight comedy shows
* speeches - written for high level executives through to nervous Best Men
* books - five published to my name and three others ghosted
* brochures - from simple flyers through to international exhibition materials
* magazines - three edited from launch, contributing editor on two others)
* newsletters
* pr features - three years as Communications Director at PR agency
* case histories/ factsheets
* proposals - from positioning documents to business-winning pitches
* catalogue copy
* consultancy - freelancing and homeworking consultancy offered

I'm disciplined in my approach and write quickly to budget, brief and deadline, all delivered with the high levels of professionalism and accountability you would expect from any good consultancy.

Here is what one client - a large dental practice - recently said about a 23 page keyword-rich website I wrote for them in just three days: 'This is excellent, thanks Ian. We're very...

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Employment

Wordstore
Copywriter and Marketing Consultant
2002 - 2013
Wordstore is a copywriting agency providing quality website content and other marketing materials to clients throughout the world. With over 20 yearsí as a copywriter and PR specialist myself,...
Dynamo Marketing Communications
Communications Director
1999 - 2002
Words That Sell
Copywriter
1991 - 2002

Education

University of Leicester
BA Joint Honours Economics and Economic History
1977 - 1980

Keywords

seo copywriting
content marketing
UK copywriting
website copywriting
ghostwriting
property
web content
white papers
personal development
coaching
ebook
IT
software
My Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
Total
Milestones
Hours
Reviews
4.6
Recommend
Clients
Total
Repeat
Earnings
Private
Private
Total
Per Client
Identity
Username
ianphillipson
Type
Individual
Member Since
May 2009
Elance URL
Verifications
0
Ian Phillipson | Elance

Ian Phillipson