I write words that roll up their sleeves and work for a living. I do this for companies needing to jumpstart sales, entrepreneurs looking to build something big, and overstretched marketing managers, all of whom require clear, persuasive, thoughtful copywriting to a point and purpose.
20 years' business experience copywriting for 'headline' clients (government agencies and multi-nationals), plus many smaller 'real world' businesses (sectors include: food, drink, tourism, technology, waste management, environment, construction, healthcare, online auctions, digital signage), should give confidence in my versatility and asure you of a 'safe pair of hands'.
From the smallest piece of marketing material, through to editorial and books, as a copywriter and business specialist, I aim to deliver measurable value to my clients, not only putting together strong sales-focused words, but also devising the marketing messages that lie beneath.
My experience means that when it comes to copywriting my comfort zone is large:
* web content - optimised for search engines, but written for humans!)
* sales letters
* scripts - written for the BBC, including top-flight comedy shows
* speeches - written for high level executives through to nervous Best Men
* books - five published to my name and three others ghosted
* brochures - from simple flyers through to international exhibition materials
* magazines - three edited from launch, contributing editor on two others)
* pr features - three years as Communications Director at PR agency
* case histories/ factsheets
* proposals - from positioning documents to business-winning pitches
* catalogue copy
* consultancy - freelancing and homeworking consultancy offered
I'm disciplined in my approach and write quickly to budget, brief and deadline, all delivered with the high levels of professionalism and accountability you would expect from any good consultancy.
Here is what one client - a large dental practice - recently said about a 23 page keyword-rich website I wrote for them in just three days: 'This is excellent, thanks Ian. We're very impressed and really like the conversational tone and the way you've managed to incorporate the annoying need to include keywords everywhere extremely well!'
What's more, you'll be able tap into my marketing experience as a PR agency Communications Director, which means, when needed, I can bring strategic thinking and an 'independent eye; to your project so you know what you're doing right and what you could be doing better. It also means, I know how to work on a wider promotional front, delivering fresh ideas to help you stand out from the crowd.
Specialisms? Construction and property. I have five years in property development has produced a real 'dirt under the nails' knowledge of that world, not just in traditional 'bricks and mortar' but also high-tech 'Modern Methods of Construction'.
Also freelancing and homeworking. I've written books on the subject and contributed editorial to magazines, as well as having operated a consultancy service for individuals wanting to break out of the corporate world and companies 'looking to send their workers home'.
So, there you have me - a flexible writing resource who can help you achieve your communications, marketing and editorial goals.
* How to Work from Home (How to Books, sales to five countries)
* How to Do Your Own PR (How to Books)
* How to Market Yourself (How to Books
* How to Be an Entrepreneur (Kogan Page)
* How to Start Wordprocessing (How to Books)
University of Leicester
BA Joint Honours Economics and Economic History
1977 - 1980
Copywriter and Marketing Consultant
2002 - 2013
Wordstore is a copywriting agency providing quality website content and other marketing materials to clients throughout the world.
With over 20 years’ as a copywriter and PR specialist myself, I’ve personal experience of working with a wide range of clients including: government agencies, distillers, environmental organisations, property developers, food producers, medical equipment suppliers and heavy machinery distributors and technology companies involved in software, manufacturing, digital signage and alternative energy.
This background ensures I have a ‘wide comfort zone’ and so can offer you marketing flexibility right now, and into the future.
Dynamo Marketing Communications
1999 - 2002
Words That Sell
1991 - 2002