Find freelancers. Lose those costly delays.

With 1.7 million freelancers, we'll match you with the perfect talent.

or, Register with Elance »

ICT Sector | Elance
 
176985602337900
Last Sign-in: Jul 15, 2014

ICT Sector

Demand Generation for the Technical Sale
   Denmark
  |   Vanlose, Zealand
  |  6:54 pm Local Time

Overview

Minimum Hourly Rate $30

B2B Marketing Technologist helps companies with technical products or services to increase revenue, heighten agility and improve competitiveness by integrating growth strategies, business processes and marketing technologies to create effective demand generation capabilities.

Demand Generation for the Technical Sale is the organizing principle for a team offering years of multidisciplinary experience in the business of technology, specifically - information and communication technology (ICT).

From business process mapping to align sales...

Read More »

Portfolio

Joint Solution Brief - two technology solution providers combine their product...
http://www.xenanetworks.com
Joint Solution Brief - two technology solution providers combine their product...
http://www.xenanetworks.com
Company Launch Press Release
http://www.xenanetworks.com
Product Launch Press Release
http://www.xenanetworks.com
Technology Development Program Press Release
http://www.xenanetworks.com
Technology Industry Analyst Award Press Release
http://www.xenanetworks.com

Skills (7)

Tested
Salesforce.com
Salesforce App Development
Corporate Strategy
Internet Marketing
Marketing
WordPress
Mac OSX Administration
Mac OS X 10.5 Test
My Score
avg

Service Description

ICT Sector’s mission is to be a strategic extension of your marketing operations.

Let us help you achieve your marketing performance goals through Demand Generation strategies and capability-building programs that encompass:

Brand Development
---------------------------
Integrating content, conversations and communities in an online interaction architecture that engages prospects through each phase of their solution decision process:

• Market/Competitive Analysis, Product Positioning, Launch Strategy & Implementation
• Messaging & Engagement Strategy for Industry Analysts, Technical Press, Social Media
• Formulation of Unique Selling Propositions, Competitive Comparisons & Differentiation

Lead Management
-------------------------
Improving leads-to-sales conversion ratios while increasing the quality and quantity of Sales Accepted Leads through integrated lead generation, nurturing and scoring processes:

• Generation: Search Optimization (SEO), Pay-Per-Click (PPC), Web Tracking & Analytics
• Nurturing: Opt-In Marketing of Relevant, Educational, Thought-Leadership Content
• Scoring: Database Management & Lead Handling Protocols Aligned with Sales

Content Marketing
------------------------
Leveraging the right content at the right time and place to drive lead management and brand development while helping prospects build confidence in their solution preference:

• Blogs, RSS Feeds, Webinars, Online Demos, SlideShare, Online Forums
• White Papers, eBooks, Videos,...

Read More »

Employment

MetaFlows, Inc.
Marketing Technology & Programs Consultant
2011 - 2011
Xena Networks
Vice President, Sales & Marketing
2008 - 2010
Force10 Networks
Director, Field Marketing - EMEA
2006 - 2008
UK Trade & Investment, British Consulate-General
Vice Consul, ICT Technology Trade Advisor
2002 - 2006
Cisco Systems
Group Manager, Business Development
1996 - 2001
BellSouth Mobile Data
Director, Business Development & Sales Support
1992 - 1996
California Microwave Advanced Projects Division
Program Manager
1991 - 1992
Rockwell International Missile Systems
Senior Systems Engineering Contractor
1989 - 1990
Martin Marietta Space Systems
Senior Systems Engineer
1988 - 1989
TRW Space Systems
Member of Technical Staff
1984 - 1988

Education

University of San Francisco
Master of Business Administration
- 2002
Missouri University of Science & Technology
Bachelor of Science, Electronic Engineering
- 1984

Keywords

Salesforce.com
Google AdWords
Technical Writing
SEO
WordPress
Lead Generation
Internet Marketing
Email Marketing
Blogging
Social Media Marketing
My Snapshot
Finance & Management
1
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
0
0
0
Total
Milestones
Hours
Reviews
Recommend
Clients
Total
Repeat
Earnings
Total
Per Client
Identity
Username
ictsector
Type
Individual
Member Since
October 2010
Elance URL
Verifications
0
Groups
ICT Sector | Elance

ICT Sector