IDDI Studio is my creative studio born in Florida after many experiences working with large retail chains as well as specialized businesses that are seeing the rise of a new consumer that demands better value along with design that can provoke emotion, a sense of identification besides the awareness of current world trends.
At IDDI we understand that products are made for people and not the other way around, and even though the days of "form ever follows function" seem to be growing more distant, the idea to make people's lives easier, more pleasant and intuitive not only resists but still is the center of most great designs.
Creativity, functionality, human factors, consumer behavior, technology, innovation and aesthetics are just a few tools we that use to tell a great brand story, deliver successful products, provide solutions or simply optimize your business. Design, beauty, knowledge and challenges are our passion from the smallest illustrations to the largest projects.
About the Designer: Roberta Souto, 34, Industrial Designer graduate from ESDI/ UERJ (Rio de Janeiro, RJ - Brazil) with a 5-year BA degree.
I have over 7 years of experience working with packaging and I have knowledge in both graphic design and product design. In 2012, one of my designs was a finalist at the 2012 HBA International Package Design Awards in New York City. Before that I was the head designer, product developer and creative director of a manufacturer for 5 years, working with worldwide retail chains like TJ Maxx, Bath Bed & Beyond, Petsmart and Toys R Us to name a few, besides coordinating production in a equally global level. My background in Industrial Design helps me to not limit myself to just one field of design and I have worked with everything from brochures to dog toys to food packaging. I have had the great opportunity to work with large retail chains as well as small start-ups. I'm a creative person, but I'm also very interested in business topics and one of my passions is to support small businesses to take their products and services to the next level.
My areas of knowledge:
Universidade do Estado do Rio de Janeiro (UERJ)
Industrial Design - Bachelor of Arts
1999 - 2006
Ultimate Home Theaters LLC
2012 - Present
Currently handling all the design needs of this loudspeaker manufacturer: from web design to print and packaging. Developed user manuals, illustrations, product photography, marketing materials and online store.
2010 - 2012
Concept and development of BIAO Skincare packaging line and branding. The packaging line consists of biodegradable bottles and plantable boxes embedded with wild flower seeds. 2012 HBA International Package Design Award Finalist in the green package category.
STA Elements INC.
Senior Designer/ Creative Director
2007 - 2012
Packaging design, branding. design, development and manufacturing of bath and body products, pet toys, home goods and decor.
Dulzori Gourmet Creations Inc
2010 - 2010
Packaging design development and sourcing for Dulzori Gourmet Creations and their line of baked goods like fruit cakes and biscottis. Retail & special gift packages.