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Donna Mathews | Elance
 
176985602337900
Last Sign-in: May 19, 2014

Donna Mathews

Advertising Specialist, Digital/Social Media
   South Africa

Overview

Hello! My name is Donna Mathews, I'm an advertising and marketing specialist with 14 years experience in Africa/Europe and ME markets working for groups such as DDB France, Leo Burnett South Africa and Grey (G2) South Africa. I have worked on clients/brands ranging from Coca-Cola, Kellogg's, Diageo (J&B/Smirnoff) and Harley-Davidson, to Airbus, Sotheby's (Qatar), PUMA and CONVERSE.

I believe that my vast experience across all mediums has given me an in-depth understanding of the entire media spectrum, and enables me to provide intelligent...

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Skills (10)

Tested
Creative Concept

Service Description

Brand and Marketing/Advertising Strategy
Digital Strategy
Social Media Strategy and Management
Copy Writing
Content Generation
Campaign Management and Execution



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Employment

Various
Consultant
2009 - Present
Freelance Consultant : Providing Creative Strategic Advertising Concepts, Brand and Marketing Strategies and Copy (Conceptual and Long Copy). Brands: Puma, Harley-Davidson, DDB/Converse,...
DDB NOUVEAU MONDE - FRANCE
Global Brand Director
2008 - 2009
Advertising Agency Brand Director Overseeing & managing international accounts, client service and strategy for all ATL & BTL activity including CRM, web and events. Managing through a hub of 5...
Urban Mamas South Africa
Owner/Editor
2006 - 2008
Business owner/ innovator of a local online magazine and information portal for South African moms and moms-to-be. I created this company, as there was no funky upbeat ‘mommy’ space for young moms...
G2 (Grey Worldwide)
Senior Account Manager - Digital and Events
2004 - 2005
Client: British American Tobacco brand Dunhill • Involved in the strategy, conceptualization and management of all CRM campaigns (Events and Digital Marketing), including management of production...
Orrey Rightford and Drysdale
Account Director
2002 - 2003
Clients -Diageo (J&B Rare Whisky + Smirnoff + Smirnoff Spin) and Coca Cola Company (Schweppes and Play) Managed all BTL promotions (off and on trade) & events for both brands including the high...
Leo Burnett
Account Executive/ Account Manager
2000 - 2002
Coca Cola – Coca Cola, Diet Coke to Coke Light, Nestea (ATL and BTL/ POP) • Kelloggs – Brands: Krispies Treats & Froot Loops • Diageo – Brand: Gordon’s Spark (Nigeria) (ATL TV, Radio, Press, Print...
Leo Burnett
Account Executive/ Account Manager
2000 - 2002
Coca Cola – Coca Cola, Diet Coke to Coke Light, Nestea (ATL and BTL/ POP) • Kelloggs – Brands: Krispies Treats & Froot Loops • Diageo – Brand: Gordon’s Spark (Nigeria) (ATL TV, Radio, Press, Print...

Education

AAA School of Advertising
Account Management Certificate
2000 - Present
Overview  |  Job History  |  Resume/C.V.

Keywords

Brand Strategy
Digital Strategy
Social Media Management
Content Writing
Creative Writing
Copy Writing
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Identity
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ilovefabulous
Type
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Member Since
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Donna Mathews | Elance

Donna Mathews