WHAT WE DO?
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At Imagine we work together with our clients as true partners to evaluate, create, build, reposition, revitalize and manage their brands. We do it with a mix of strategic thinking, innovative creativity and with the proper tools to execute with excellence.
- Brand audit and evaluation
- Opportunities analysis
- Emerging trends
- Consumer understanding and insight search
- Brand positioning, essence and architecture
- Brand values and attributes
We are a team of successful professionals with broad experience in the marketing and design areas for local and multinational companies in Venezuela and Latin America. Our expertise includes a broad range of categories from consumer goods to print media and services. Furthermore we have a network of strategic partners which we coordinate to have the best answers for our clients' needs
We live our partners' brands as ours and thus we provide unique strategic thinking, creativity and differentiation to make them highly relevant to the target and generate higher returns.
Be the No. 1 brand consulting firm in the generation of successful strategies for the building of leading brands with organic growth and high added value throughout time
-Carlos E. Anzola. Strategy Director
With an MBA at Washington University has had a successful professional career of more than 10 years in the marketing area of important companies like Alfonzo Rivas, Nestle Purina and Diageo. Has led the launch of new products, reposition and relaunch of brands, marketing plans, regional media campaigns, promotions and point of sale activities. Some of the projects he has participated in:
2.Cat Chow relaunch campaign
3.Diageo Projects: Development of the innovation agenda and launch plan for the next 5 years
4.Cacique Libre RTD launch
5.Smirnoff Twist launch
6.Projects at Alfonzo Rivas & Cia: Launch of Dial soaps, Sara Lee frozen desserts, and D-ditoo's...
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