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Imagine Brand Strategy

Marketing, branding and design consulting firm
   Venezuela
  |   Caracas, MI
  |  10:42 am Local Time

Overview

WHAT WE DO?
At Imagine we work together with our clients as true partners to evaluate, create, build, reposition, revitalize and manage their brands. We do it with a mix of strategic thinking, innovative creativity and with the proper tools to execute with excellence.
SERVICES
Diagnostic
- Brand audit and evaluation
- Opportunities analysis
- Emerging trends
- Consumer understanding and insight search
Creation
- Brand positioning, essence and architecture
- Brand values and attributes
- Names
Visualization
- Identity
- Personality
-...

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Portfolio

We created a new brand architecture, positioning, image, logo and communications plan,...
www.magefesa.com.ve
For Magefesa's Mageflon brand we created a new image, logo and packaging
We designed a consumer promotion where consumers could get a cook book we created with...
We created a new brand architecture, positioning, image, logo and communications plan,...

Skills (3)

Tested
Marketing Management Test
My Score
avg
Marketing Terminology Test
My Score
avg

Service Description

We are a team of successful professionals with broad experience in the marketing and design areas for local and multinational companies in Venezuela and Latin America. Our expertise includes a broad range of categories from consumer goods to print media and services. Furthermore we have a network of strategic partners which we coordinate to have the best answers for our clients' needs

Our Philosophy
Mission
We live our partners' brands as ours and thus we provide unique strategic thinking, creativity and differentiation to make them highly relevant to the target and generate higher returns.
Vision
Be the No. 1 brand consulting firm in the generation of successful strategies for the building of leading brands with organic growth and high added value throughout time

-Carlos E. Anzola. Strategy Director
With an MBA at Washington University has had a successful professional career of more than 10 years in the marketing area of important companies like Alfonzo Rivas, Nestle Purina and Diageo. Has led the launch of new products, reposition and relaunch of brands, marketing plans, regional media campaigns, promotions and point of sale activities. Some of the projects he has participated in:
1.Friskies relaunch
2.Cat Chow relaunch campaign
3.Diageo Projects: Development of the innovation agenda and launch plan for the next 5 years
4.Cacique Libre RTD launch
5.Smirnoff Twist launch
6.Projects at Alfonzo Rivas & Cia: Launch of Dial soaps, Sara Lee frozen desserts, and D-ditoo's...

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Overview  |  Job History  |  Portfolio  |  Team  |  About the Company

Keywords

marketing
branding
design
research
strategy
Company Snapshot
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Elance Level
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  • 12 months
  • Lifetime
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Identity
Username
imaginebrand
Type
Company
Member Since
October 2008
Elance URL
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Imagine Brand Strategy | Elance

Imagine Brand Strategy