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Kathleen Hanover | Elance
 
176985602337900
Last Sign-in: Apr 11, 2015

Kathleen Hanover

Powerfully Persuasive Marketing That Gets Results
   United States
  |   Dayton, OH
  |  9:22 pm Local Time

Overview

Are you losing sleep over sales copy -- or a website -- or marketing collateral that just isn't performing? Sick of seeing yourself on Page 9 of Google?

Disappointed in greenhorn copywriters who just don't "get" your industry, or the web, or B2B? Frustrated by hobbyists who want to learn graphic design on your dime?

Overwhelmed by all the marketing channels you have to choose from...and wondering which ones make the most sense for your project?

Maybe we should talk.

I help people solve business problems through the creative application...

Read More »
Dec 2, 2014|Search Engine Marketing|Private|Completed
Jun 4, 2014|Ad Campaigns|Private|Completed
Jun 3, 2014|Presentations|Private|Completed
May 4, 2014|Copywriting|Private|Completed

View All »

Portfolio

A long-format testimonial. I wrote the questions, conducted the interview, and edited...
This tactic was designed to raise my client's profile in the community. It ran nearly...
I distilled highly technical industry data and speaker bios into a compelling web...
I translated the client's technical specifications and product information sheets into...
This media kit generated two large feature stories--one with a photo taken on-site--in...
This Case History describes an integrated direct marketing campaign that I created in...
A classic direct response sample in the form of a self-mailer. This generated...
Similar to a public service announcement, these audio scripts were created for an...

Skills (15)

Tested
Sales Letters
Direct Marketing Campaigns
Product Descriptions & Collateral
Radio Advertising Copy
Public Relations
Public Relations Skill Test
My Score
avg
Sales
Outbound Sales
My Score
avg
Selling Skills Test
My Score
avg
Technical Writing
Guerilla Marketing Campaigns
Event Management and Promotion
Graphic Design
Graphic Designer
My Score
avg
Search Engine Optimization (SEO)
SEO
My Score
avg
Social Media Marketing
Social Media Marketing
My Score
avg
Press Release Writing
Marketing Copywriting
Copy Editing
Editing/Copy Editing
My Score
avg

Service Description

INDUSTRY EXPERIENCE

How do you make a big impact at a trade show when yours is the smallest booth in the convention center? How do you bypass a CEO's gatekeepers to get your marketing message into his hands? How do you make your direct marketing campaign stand out from all the junk mail? These are the kinds of thorny marketing and public relations problems I solve every day.

If you're frustrated by how hard it is to get your message out--cost-effectively--why not invite me to bid on your project today?

With over 25 years of marketing and public relations experience, I've helped create results for individuals, companies and organizations in a number of industries, including:

-- Apparel and Accessories
-- Architecture
-- Arts & Culture: Theater, Dance, Visual Arts, Literature, Historic Preservation
-- Automotive Retailing: Dealership Management Systems, Management & Technology Consulting, Consumer Marketing, Automotive Sales, Automotive Service, Automotive Financing
-- Do-It-Yourself: Power Tools, Renovation Techniques, Contractors
-- Education: Primary, Secondary, Collegiate, Adult Education, Coaching, Information Products, Seminars
-- Financial Services: CPAs, Estate Planners, Financial Planners, Financial Advisors, IRAs
-- Health & Beauty: Skin Care, Aesthetic Procedures, Fitness Centers, Health Clubs
-- Health Professionals: Doctors, Plastic Surgeons, Dentists, Hypnotherapists, Physical Therapists, Massage Therapists, Chiropractors, Orthodontists
-- Health Care:...

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Employment

Imagine That Creative, Inc.
Executive Creative Director
2006 - Present
B/R/C Marketing, Inc.
Public Relations Manager
2000 - 2006
American Heart Association
Director of Marketing and Communications
1999 - 2000
The Berry Company
Graphic Designer
1998 - 1999
Re/Max Dynasty Group
Realtor
1996 - 1998

Education

Wright State University
Bachelor of Fine Arts
1983 - 1989

Keywords

public relations | press release
sales letter | squeeze page | landing page | sales funnel
DM | direct marketing | lead generation | Dan Kennedy
web content | web pages
social media
graphic design | designer
attorney | lawyer | legal
doctor | physician | surgeon
chiropractor | DC
Realtor | real estate
insurance | financial | planning | retirement
executive coach | coaching | speaker
dentist | dental | orthodontist | oral surgeon
architect | architecture
My Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
Total
Milestones
Hours
Reviews
Recommend
Clients
Total
Repeat
Earnings
Private
Private
Total
Per Client
Identity
Username
ImagineThatCrea...
Type
Individual
Member Since
July 2007
Elance URL
Verifications
Kathleen Hanover | Elance

Kathleen Hanover