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Kathleen Hanover | Elance
 
176985602337900
Last Sign-in: Apr 15, 2014

Kathleen Hanover

Powerfully Persuasive Copy That Gets Results
   United States
  |   Dayton, OH
  |  1:58 am Local Time

Overview

Are you losing sleep over sales copy -- or a Web site -- or marketing collateral that just isn't performing?

Are you disappointed in greenhorn copywriters who just don't "get" your industry, or the Web, or B2B?

Are you overwhelmed by all the marketing channels you have to choose from...and wondering which ones make the most sense for your project?

Maybe we should talk.

I help people solve business problems through the creative application of strategic thinking, new media savvy, and persuasive, results-oriented copy.

Can I help you?...

Read More »
Jan 9, 2014|Sales Writing|Private|Completed
|
5.0
Nov 12, 2013|Copywriting|Private|Completed
|
4.3
Nov 11, 2013|Lead Generation|Private|Completed
|
5.0
Nov 4, 2013|Copywriting|Private|Completed
|
5.0

View All »

Portfolio

A long-format testimonial. I wrote the questions, conducted the interview, and edited...
This tactic was designed to raise my client's profile in the community. It ran nearly...
I distilled highly technical industry data and speaker bios into a compelling web...
I translated the client's technical specifications and product information sheets into...
This media kit generated two large feature stories--one with a photo taken on-site--in...
This Case History describes an integrated direct marketing campaign that I created in...
A classic direct response sample in the form of a self-mailer. This generated...
Similar to a public service announcement, these audio scripts were created for an...

Skills (11)

Tested
Sales Letters
Direct Marketing Campaigns
Marketing and Public Relations Copywriting
Product Descriptions & Collateral
Radio Advertising Copy
Public Relations
Public Relations Skill Test
My Score
avg
Sales
Selling Skills Test
My Score
avg
Editing
Technical Writing
Guerilla Marketing Campaigns
Event Management and Promotion

Service Description

INDUSTRY EXPERIENCE

How do you make a big impact at a trade show when yours is the smallest booth in the convention center? How do you bypass a CEO's gatekeepers to get your marketing message into his hands? How do you make your direct marketing campaign stand out from all the junk mail? These are the kinds of thorny marketing and public relations problems I solve every day.

If you're frustrated by how hard it is to get your message out--cost-effectively--why not invite me to bid on your project today?

With over 25 years of marketing and public relations experience, I've helped create results for individuals, companies and organizations in a number of industries, including:

-- Apparel and Accessories
-- Architecture
-- Arts & Culture: Theater, Dance, Visual Arts, Literature, Historic Preservation
-- Automotive Retailing: Dealership Management Systems, Management & Technology Consulting, Consumer Marketing, Automotive Sales, Automotive Service, Automotive Financing
-- Do-It-Yourself: Power Tools, Renovation Techniques, Contractors
-- Education: Primary, Secondary, Collegiate, Adult Education, Coaching, Information Products, Seminars
-- Financial Services: CPAs, Estate Planners, Financial Planners, Financial Advisors, IRAs
-- Health & Beauty: Skin Care, Aesthetic Procedures, Fitness Centers, Health Clubs
-- Health Professionals: Doctors, Plastic Surgeons, Dentists, Hypnotherapists, Physical Therapists, Massage Therapists
-- Health Care: Genomic Healthcare,...

Read More »

Employment

Imagine That Creative, Inc.
Executive Creative Director
2006 - Present
B/R/C Marketing, Inc.
Public Relations Manager
2000 - 2006
American Heart Association
Director of Marketing and Communications
1999 - 2000
The Berry Company
Graphic Designer
1998 - 1999
Re/Max Dynasty Group
Realtor
1996 - 1998

Education

Wright State University
Bachelor of Fine Arts
1983 - 1989

Keywords

sales letter
B2B marketing
squeeze page
public relations
landing page
direct marketing
press release
lead generation
web content
Dan Kennedy
real estate / mortgages
automotive retail
legal / attorney / law
medical / dental
insurance / financial planning
My Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
Total
Milestones
Hours
Reviews
4.9
Recommend
Clients
Total
Repeat
Earnings
Private
Private
Total
Per Client
Identity
Username
ImagineThatCrea...
Type
Individual
Member Since
July 2007
Elance URL
Verifications
Kathleen Hanover | Elance

Kathleen Hanover