Are you losing sleep over sales copy -- or a website -- or marketing collateral that just isn't performing? Sick of seeing yourself on Page 9 of Google?
Disappointed in greenhorn copywriters who just don't "get" your industry, or the web, or B2B? Frustrated by hobbyists who want to learn graphic design on your dime?
Overwhelmed by all the marketing channels you have to choose from...and wondering which ones make the most sense for your project?
Maybe we should talk.
I help people solve business problems through the creative application of strategic thinking, new media savvy, and persuasive, results-oriented copy and design.
Can I help you? There's just one way to find out. Invite me to bid today. Bring me up to speed on your situation, and we'll see what I can do.
We are growing fast, thanks to the 30% of Elance revenues that come from repeat clients. If you're serious about results, serious about revenues, and serious about working with the best, hire me today.
How do you make a big impact at a trade show when yours is the smallest booth in the convention center? How do you bypass a CEO's gatekeepers to get your marketing message into his hands? How do you make your direct marketing campaign stand out from all the junk mail? These are the kinds of thorny marketing and public relations problems I solve every day.
If you're frustrated by how hard it is to get your message out--cost-effectively--why not invite me to bid on your project today?
With over 25 years of marketing and public relations experience, I've helped create results for individuals, companies and organizations in a number of industries, including:
-- Apparel and Accessories
-- Arts & Culture: Theater, Dance, Visual Arts, Literature, Historic Preservation
-- Automotive Retailing: Dealership Management Systems, Management & Technology Consulting, Consumer Marketing, Automotive Sales, Automotive Service, Automotive Financing
-- Do-It-Yourself: Power Tools, Renovation Techniques, Contractors
-- Education: Primary, Secondary, Collegiate, Adult Education, Coaching, Information Products, Seminars
-- Financial Services: CPAs, Estate Planners, Financial Planners, Financial Advisors, IRAs
-- Health & Beauty: Skin Care, Aesthetic Procedures, Fitness Centers, Health Clubs
-- Health Professionals: Doctors, Plastic Surgeons, Dentists, Hypnotherapists, Physical Therapists, Massage Therapists, Chiropractors, Orthodontists
-- Health Care: Genomic Healthcare, Pharmaceuticals, Chronic Diseases, Hospital Systems, Medical Technology, Health Charities
-- Insurance: Personal and Commercial Lines
-- Law: Attorneys, Legal Aid, Legal Services, Legal Research
-- Media: Local and regional newspapers and magazines
-- Non-Profits: The American Heart Association, Habitat for Humanity, The American Red Cross, Medinsight Research Institute, Dayton Theatre Guild
-- Real Estate: Realtors, FSBOs, Home Inspection, Home Staging, Investing
-- Self-Improvement: Psychotherapy, Psychology, Self-Help, NLP, Hypnosis, Executive Coaches, Business Coaches, Creativity Coaches, Life Coaches, Self-Esteem, Goal-Setting
-- Sports, recreation, leisure, golf
-- Technology: CRM, Data Mining, Data Warehousing, IT, Networking, Hardware, Software
-- Travel and Tourism
So, what if your industry isn't on this list? No worries. You're the expert in your industry. And I'm the marketing and PR expert. I'll take your knowledge of your ideal customer, your industry and your competitors, and work with you to craft unbeatable marketing messages. (After all, if industry expertise was all you needed, you could do all your own marketing yourself.)
ABOUT CREATIVE DIRECTOR KATHLEEN HANOVER
I started doing marketing and PR "in the trenches" just after I earned my B.F.A. And twenty-one years later, I'm still creating outstanding results for my my clients.
During my career in the arts and non-profit sectors, I learned how to write everything from news releases to public service announcements to grant applications.
Several years in the Real Estate industry (as a Re/Max Realtor, certified home inspector, and home stager) gave me unique insights into marketing big-ticket items (homes), professional services, and even myself--because every Realtor is a brand.
Years later, after I joined an internationally recognized B2B marketing agency, I learned how to write--and more importantly, strategize-- just about anything else.
I've written literally hundreds of sales letters, postcards, web landing pages, brochures and flyers, product descriptions, email campaigns, press releases and various other bits of copy during my 25-year career.
But I'm most proud of the high-concept direct marketing campaigns I've helped to create. It's not uncommon for the campaigns I work on to generate double-digit response rates, when--as you probably know--the industry average is a paltry two percent.
Want to know more? Please visit my profile on LinkedIn to see over two dozen glowing testimonials.
If you're tired of subsidizing other freelancers' learning curves, give me a ring at your convenience. Tell me what's frustrating you the most about your current business situation...and we'll see what I can do about it.
-- Strategy, concepts and copywriting: sales letters, web landing pages, integrated direct response campaigns.
-- Marketing and sales collateral: brochures, flyers, fact sheets, case histories, testimonials, Web content.
-- Public relations strategy, planning, and tactics (news releases, media kits, media relations, buzz management).
-- Advertising: strategy, concepts and copywriting.
-- Branding, corporate identity, and creative strategy.
-- Radio and television spokesperson; voice-over work.
-- Grant and media sponsorship proposals.
-- Marketing and public relations award applications (Addys, Summit Awards, etc.)
Wright State University
Bachelor of Fine Arts
1983 - 1989
Imagine That Creative, Inc.
Executive Creative Director
2006 - Present
B/R/C Marketing, Inc.
Public Relations Manager
2000 - 2006
American Heart Association
Director of Marketing and Communications
1999 - 2000
The Berry Company
1998 - 1999
Re/Max Dynasty Group
1996 - 1998