Kathleen Hanover | Elance
 
176985602337900
Last Sign-in: Apr 23, 2015

Kathleen Hanover

Powerfully Persuasive Marketing That Gets Results
   United States
  |   Dayton, OH
  |  3:14 am Local Time

Resume/C.V.

Are you losing sleep over sales copy -- or a website -- or marketing collateral that just isn't performing? Sick of seeing yourself on Page 9 of Google?

Disappointed in greenhorn copywriters who just don't "get" your industry, or the web, or B2B? Frustrated by hobbyists who want to learn graphic design on your dime?

Overwhelmed by all the marketing channels you have to choose from...and wondering which ones make the most sense for your project?

Maybe we should talk.

I help people solve business problems through the creative application of strategic thinking, new media savvy, and persuasive, results-oriented copy and design.

Can I help you? There's just one way to find out. Invite me to bid today. Bring me up to speed on your situation, and we'll see what I can do.

We are growing fast, thanks to the 30% of Elance revenues that come from repeat clients. If you're serious about results, serious about revenues, and serious about working with the best, hire me today.
Service Description
INDUSTRY EXPERIENCE

How do you make a big impact at a trade show when yours is the smallest booth in the convention center? How do you bypass a CEO's gatekeepers to get your marketing message into his hands? How do you make your direct marketing campaign stand out from all the junk mail? These are the kinds of thorny marketing and public relations problems I solve every day.

If you're frustrated by how hard it is to get your message out--cost-effectively--why not invite me to bid on your project today?

With over 25 years of marketing and public relations experience, I've helped create results for individuals, companies and organizations in a number of industries, including:

-- Apparel and Accessories
-- Architecture
-- Arts & Culture: Theater, Dance, Visual Arts, Literature, Historic Preservation
-- Automotive Retailing: Dealership Management Systems, Management & Technology Consulting, Consumer Marketing, Automotive Sales, Automotive Service, Automotive Financing
-- Do-It-Yourself: Power Tools, Renovation Techniques, Contractors
-- Education: Primary, Secondary, Collegiate, Adult Education, Coaching, Information Products, Seminars
-- Financial Services: CPAs, Estate Planners, Financial Planners, Financial Advisors, IRAs
-- Health & Beauty: Skin Care, Aesthetic Procedures, Fitness Centers, Health Clubs
-- Health Professionals: Doctors, Plastic Surgeons, Dentists, Hypnotherapists, Physical Therapists, Massage Therapists, Chiropractors, Orthodontists
-- Health Care: Genomic Healthcare, Pharmaceuticals, Chronic Diseases, Hospital Systems, Medical Technology, Health Charities
-- Insurance: Personal and Commercial Lines
-- Law: Attorneys, Legal Aid, Legal Services, Legal Research
-- Media: Local and regional newspapers and magazines
-- Non-Profits: The American Heart Association, Habitat for Humanity, The American Red Cross, Medinsight Research Institute, Dayton Theatre Guild
-- Real Estate: Realtors, FSBOs, Home Inspection, Home Staging, Investing
-- Self-Improvement: Psychotherapy, Psychology, Self-Help, NLP, Hypnosis, Executive Coaches, Business Coaches, Creativity Coaches, Life Coaches, Self-Esteem, Goal-Setting
-- Sports, recreation, leisure, golf
-- Technology: CRM, Data Mining, Data Warehousing, IT, Networking, Hardware, Software
-- Travel and Tourism

So, what if your industry isn't on this list? No worries. You're the expert in your industry. And I'm the marketing and PR expert. I'll take your knowledge of your ideal customer, your industry and your competitors, and work with you to craft unbeatable marketing messages. (After all, if industry expertise was all you needed, you could do all your own marketing yourself.)

ABOUT CREATIVE DIRECTOR KATHLEEN HANOVER

I started doing marketing and PR "in the trenches" just after I earned my B.F.A. And twenty-one years later, I'm still creating outstanding results for my my clients.

During my career in the arts and non-profit sectors, I learned how to write everything from news releases to public service announcements to grant applications.

Several years in the Real Estate industry (as a Re/Max Realtor, certified home inspector, and home stager) gave me unique insights into marketing big-ticket items (homes), professional services, and even myself--because every Realtor is a brand.

Years later, after I joined an internationally recognized B2B marketing agency, I learned how to write--and more importantly, strategize-- just about anything else.

I've written literally hundreds of sales letters, postcards, web landing pages, brochures and flyers, product descriptions, email campaigns, press releases and various other bits of copy during my 25-year career.

But I'm most proud of the high-concept direct marketing campaigns I've helped to create. It's not uncommon for the campaigns I work on to generate double-digit response rates, when--as you probably know--the industry average is a paltry two percent.

MORE INFORMATION

Want to know more? Please visit my profile on LinkedIn to see over two dozen glowing testimonials.

If you're tired of subsidizing other freelancers' learning curves, give me a ring at your convenience. Tell me what's frustrating you the most about your current business situation...and we'll see what I can do about it.

MY EXPERTISE

-- Strategy, concepts and copywriting: sales letters, web landing pages, integrated direct response campaigns.
-- Marketing and sales collateral: brochures, flyers, fact sheets, case histories, testimonials, Web content.
-- Public relations strategy, planning, and tactics (news releases, media kits, media relations, buzz management).
-- Advertising: strategy, concepts and copywriting.
-- Branding, corporate identity, and creative strategy.
-- Radio and television spokesperson; voice-over work.
-- Grant and media sponsorship proposals.
-- Marketing and public relations award applications (Addys, Summit Awards, etc.)
Education
Wright State University
Bachelor of Fine Arts
1983 - 1989
Employment
Imagine That Creative, Inc.
Executive Creative Director
2006 - Present
B/R/C Marketing, Inc.
Public Relations Manager
2000 - 2006
American Heart Association
Director of Marketing and Communications
1999 - 2000
The Berry Company
Graphic Designer
1998 - 1999
Re/Max Dynasty Group
Realtor
1996 - 1998
Payment Terms
Because of the large numbers of non-paying and slow-paying Buyers who are now using Elance, our Payment Terms have changed.

For projects up to $3,000, the entire Elance project fee must be escrowed, and 50% of the project fee must be released and cleared, prior to start of work. The balance of the project fee must be released within 14 calendar days. (In general, our turnaround time is 10 business days or less.) Copyrights will only be transferred upon receipt of payment in full. (Please ask about terms for projects over $3,000 and retainer work.)

However, to ensure your 100% satisfaction, you get up to two free revisions of your project within the first 14 days after you receive it. (Please see our Creative Agreement for details.) Most clients never have to take us up on this offer. Because we don't charge by the hour, we don't have a financial incentive to drag out a project.

Minimum project fee: In general, our minimum Elance project fee is $500.
References
Michelle Tenzyk
East Tenth Group, Principal and Founder
For over two years, Michelle Tenzyk has relied on my copywriting, public relations and marketing skills to help her launch and promote her human resources consulting business. I wrote all the content at EastTenthGroup.com and optimized the site for search engines, landing it on Page 1 of Google results for a very competitive keyword within 45 days. I've also created public relations pieces and HTML email campaigns for Michelle (one of which had an open rate of 31%).
Kathleen Hanover | Elance

Kathleen Hanover