Iím a results-focused social media strategist passionate about the multicolored world around us and the sustainable relationships we build both online and off. I believe every brand should have a personality, voice, and heart. I strive to bring this philosophy and other proven marketing strategies to life in the projects I work on and in the communities I engage in.
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I have an enthusiastic flare for emerging technologies and enjoy the challenge it brings in finding creative and effective ways to bridge those new technologies with business...
Developing innovative social media strategies that meet business goals and objectives. Developing goal-focused content strategies based on buyer personas. Building solid relationships with experts and key influencers. Planning, developing, and managing online communities on various social platforms. Assessing, measuring and advising on social media initiatives and monitoring tools such as Radian6, Hootsuite, and Hubspot.
Not only am I accomplished in social media on the business end, but personally as well. As my passion, experience and skills developed over the years I strove to find ways to engage and influence those around me, which subsequently led to being personally selected by Google as one of the "Most Fun & Interesting" people to follow on Google+ with a placement on Googleís elite Suggested User List (SUL). Iíve acquired over 1.6 million followers on Google+ and continue to find new opportunities to spark and inspire my audience. Some of my most notable followers include Google CEO & co-founder, Larry Page, Google Senior Vice President & CBO, Nikesh Arora, and Google Senior Vice President of Social, Vic Gundotra.
A clearly defined strategy is the key to success from social media. Not only will it help you understand and measure your objectives, but it will also ensure activity remains on track and continues to drive results.
In developing a social media strategy, Iíll work collaboratively with clients to produce clearly defined goals,...
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Social Media Strategist & Consultant - Freelance
Strategist & Consultant
2010 - Present
My consulting services begins by learning about and understanding your customers, and then on delivering amazing brand experiences. I focus on uncovering your audienceís goals and interests, on...
Lee County Government
Social Media Manager & Web Content Coordinator
2006 - 2012
Managed multiple intranet and internet web projects and initiated and developed web-based and social media policies.
Used tools, software, and processes to develop and promote websites and social...