"Keith is a diamond in the rough and should be hired immediately before the word gets out and he has no time to add clients."
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Tim Mitchum, www.PianoFool.com
If your attempts to use the web to generate your business leads, save you time and increase your bottom line have left you world-weary and demoralized then your day is about to get a whole lot better.
Because despite the other ways a business can market themselves today, a “built to sell” website remains the most effective weapon a business can have in its marketing arsenal.
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So what is a “direct response” web designer then? Why can’t I be a normal web designer like everyone else?
Well, it all comes from what I believe a website’s main function is: i.e. one of profit.
And funnily enough, I happen to believe profit should be a business’s main concern too.
Whether it is dollars, euros, pounds or pennies, the only thing that’s truly important to a business is what’s in its bank account at the end of the day.
Everything else is just scenery; whether it is vanity marketing metrics like Facebook likes, re-tweets or email open rates.
Unless it’s putting money in your bank account, then it’s all for naught.
And your website is no different. If it’s not putting any scores on the board for you, then your web designer hasn’t done his job.
Therein is the essence of “direct response” web design. To get your prospects to undertake your “most wanted response”, whatever it may be.
Whether it’s selling your product, increasing your subscriber list or getting your phone ringing hot with inquiries, it’s all about a design that maximizes the chances of your “most wanted response” occurring.
Alas, it’s a philosophy that’s NOT shared by the bulk of my “sales adverse” peers.
Your average web designer is rarely capable of speaking in plain English, and is more interested in spewing tech-speak jargon like HTML, CSS, jQuery, “standards compliant code” and so forth.
Important technologies certainly, but none of them in and of themselves help you grow your...
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