If a copywriter can't sell himself in the first sentence of his profile, why should he be trusted to sell your product or service? "Me to" is a disease that plagues most, not just writers.
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Let us cure this disease by focusing on your customer. This is where we start in crafting the words that are going to sell.
I don't write for money (I have successful businesses that make that for me). I write because I love it and because my goal is to become one of the highest paid copywriters in the world. The only thing that matters to me is that...
Mar 6, 2014|Copywriting|$22|Completed
Now for your little "lesson of the day"
People do business with people.
Long gone are the days of dealing with faceless corporations. Social media and the interwebz have changed the way we do business... forever. People now expect to know who's behind the brands they buy from . They want to know your story, your why. Why did you start your business? How did you start it? Why do you deliver your product that way?
Try to find ways to make your business personal. Put a face to your dealings. Sign your direct mail by hand. Write your letters as if you were writing to a close friend. Put your signature in the bottom of your emails.
Never forget: you are in the people business. No matter what you sell or how you sell it, you must always interact with people.. You, I, and everyone else are in the people business. When you make people a core aspect of your company, you will develop customers into life-long clients that will give you money over and over and over. Plus, you get to feel good that you are adding value to people's lives.
I have experience writing nonfiction via agymlife.com and other fitness magazines and blogs. I am in process of publishing a book as well (The Gym Life Essays - check it out on Amazon coming soon!).
I don't believe in writing vanilla me-to copy. It's boring, uneventful, and does not convert sales. We solve this problem by writing with passion, enthusiasm, and a little bit wild at times.
I have been writing for my business for the...
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