I provide marketing services that include experience in product & services development, segmentation techniques for each customer segment; I help clients define strategies, service levels, and other supporting structures.
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I combine my broad expertise in understanding the complex issues that each business or individual faces with my ability to create an extensive market research and analysis of customer needs.
I have been working in marketing & sales for the past three years. Currently, I work full time for the largest mobile telecommunication company in Bulgaria, which is part of Mobilkom Austria Group.
I work as a Product Manager in the Marketing Division, dealing with marketing strategies, research and analysis, revenue stimulation, acquisition and retention techniques and pricing strategies. I have vast experience in ATL (above the line) and BTL (below the line) campaigning.
I have attended numerous workshops across Europe, focusing on revenue stimulation, market segmentation, retention and acquisition.
For the past three years, my performance evaluations have been either equal to or exceeding the 100% mark (for 2008 I received 104%). This means, that I have consistently exceeded expectations and previously set targets (KPIs).
A marketing professional, with vast experience in the following areas:
- Market segmentation
- Market research & analysis
- Revenue stimulation
- New and existing products & services development
- Pricing strategies
- Letter & presentation writing / Copywriting
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