Managing SEM Campaigns for Start up
• Initiated SEM campaigns in all areas.
• Targets to increase the number of Transactions/Orders along with managing to Increase
CTR, Revenue and ROI.
• Worked with Bid management software for advanced account optimization
• Budget management to increase ROI and decrease CPA
• Creating Effective Text Ads and Site Link Extensions
• Landing Page Optimization
• Measure and improve and analysis using various analytics software (GA, Webtrekk)
• Recommend new content for websites, as needed
• Analyze PPC campaign results and adjust advertising strategy to improve/expand campaign by using market research and campaign data to evaluate testing and performance
• Writing effective ad and Bidding Fundamentals
• Driving quality traffic and Buildings Campaigns.
• Keyword research and selection, link building strategy development
• Source and Build Links from quality sites (Able to continuously research on important topics, particularly the
latest development in Internet Marketing)
• Develop comprehensive SEO strategies for search engine ranking, traffic and coverage;
• Analyze websites and modify page elements to optimize for organic search engine results
• Develop and implement link building strategies;
• Perform Keyword research and analysis;
• Needs to have understanding and knowledge of search engine algorithms, search engine spiders/crawlers and directory submission guidelines;
• Be able to perform web site evaluations and implement search engine...
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