I am a revenue team leader with sales, demand generation, and inbound marketing experience in B2B organizations. I work at the nexus of technology, sales, and marketing to deliver revenue for clients of all sizes.
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I am a Certified Marketo Expert and Marketo Champion. In March 2013 I published the "Marketing Rockstar's Guide to Marketo," an independent marketers' manual for making things happen in Marketo. I also run a popular marketing automation blog.
My Marketo work has been with Media and Technology firms, specializing in...
I work with organizations who are developing or refining their demand generation plans to use marketing automation. My goal is to discover your real needs and goals and help guide you to a solution which works for your firm and, more importantly, your clients.
Hire me to benefit from my experience and skills in across three Marketing disciplines:
Marketing Automation and Demand Generation. I help you bridge the gap between sales and marketing because I've been there too.
-Marketing Automation, CRM, and Sales Funnel development.
-Marketing Automation RFP and Vendor Selection
-Sales and Marketing CRM-Marketing Automation Training
-Landing page and email optimization and reputation management
Search Engine Marketing and Social Media. I can help you get found through creative content use and activity so you look bigger than you are.
-Content Creation and re-use, including brochure development and multi channel arrangements.
-Social Media Management (Facebook, LinkedIn, Twitter, Google+, Slideshare, YouTube)
-Search Engine Optimization with Bing and Google Webmaster Tools, Improved Backlinks, and PPC campaigns.
Market Research and Analysis.
-Survey development in SurveyMonkey, QuestionPro, or Zoomerang
-Competitive Intelligence including customer and sales team interviews.
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Marketing Manager, Demand Generation
2011 - 2012
-Responsible for operating Salesforce-Marketo marketing automation system, webinars, social media, and email deployment. Implemented Marketo Programs, ZoomInfo, and content strategy.
Economist Intelligence Unit, The Economist Group
Sr. Manager, Demand Generation
2008 - 2011
Built the first marketing automation system at The Economist Group to supercharge the sales funnel. Improved lead quality resulting in 89% read leads by Sales. Increased high scoring leads 50% in...