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Jeff K. | Elance
 
176985602337900
Last Sign-in: Jul 5, 2014

Jeff K.

   United States
  |   Winter Springs, FL

Overview

★ PRODUCT MANAGEMENT AND MARKETING EXECUTIVE ★

► Strategic Product Development and Management, Marketing Promotion and Programs ◄

 CAREER SUMMARY 
A marketing leader, with proven success acquiring, cross-selling and retaining profitable customers. Through innovative approaches and sound strategy, ensures company can cost-effectively gain a competitive advantage in key growth markets. Directs cross-functional teams to buy, build or improve products and services to support business objectives and channel or segment-specific...

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Skills (10)

Tested
Segmentation
Strategic Partnerships
Competitive Intelligence
Strategic Planning
Marketing Strategy
Product Launch
Integrated Marketing
Matrix Management
Product Management
Product Marketing

Employment

Pershing LLC, a BNY Mellon company
Vice President, Senior Product Manager
2010 - 2014
Hired by Pershing to resuscitate an ailing, obsolete brokerage-linked banking product line with customers in 121 countries. Responsible for product development and management on the Corestone Asset...
Self-Employed
Strategic Marketing Consultant
2009 - 2010
Performed various digital strategy and marketing communications marketing services including: - SEO/PPC site and competitor analysis - LinkedIn optimization - Website and sales presentation...
Temerlin McClain Advertising
Account Supervisor
1997 - 1998
Hired by ad agency to manage work of account executives and matrix manage creative, media buying and other teams using banking/financial services background. Managed client relationship for...
Dain Rauscher
Marketing Manager
1996 - 1997
Hired to create and test market a proprietary branded offering of retirement planning services for an experienced advisor team, leading to potential rollout system-wide. Utilized direct mail,...
Texas Commerce Bank
Product Manager
1990 - 1996
Hired by major regional bank to turn around poorly-performing Bank at Work program. Scope expanded to include management of entire relationship checking product line. Led Banks Deposit Pricing...

Education

University of Houston
MBA
-
The University of Texas at Austin
BBA
-
Overview  |  Job History  |  Resume/C.V.

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Identity
Username
Jeffkazaka
Type
Individual
Member Since
July 2014
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Jeff K. | Elance

Jeff K.