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Jeff Whetstone | Elance
 
176985602337900
Last Sign-in: Jan 14, 2015

Jeff Whetstone

Never settle for what Is, discover what could be.
   United States
  |   Lake Zurich, IL

Overview

nI am a proven marketing, branding and graphic/web site design professional with over 25 years experience, in assisting organizations achieve their goals.I get it done on time, on budget and on target.

I take a holistic perspective to every project that focuses on understanding the core audience and their primary motivations, creating the right benefit oriented message and utilizing the optimum medium of delivery.

My creative approach includes:

• Learning how to connect our product as a solution to consumers felt needs
• Defining...

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Portfolio

Displays a variety of work ranging from: website design, logo design, branding and...
http://www.jeffreywhetstone.com
Displays a comprehensive election campaign including: website design, e-blast campaign,...
Wire framing, User Experience, User Interface, Functionality research and application...
Marketing, creative and project management for student admissions recruitment of both...

Skills (15)

Tested
Mobile Device Responsive Website Design

Service Description

MEASURABLE RESULTS
• Development of a comprehensive patient/physician Bariatric and Medical Weight Loss marketing and customer relationship program achieving #1 in volumes for state of Illinois.
• Increased hospital network per patient revenue 5%, profitability, retention and cross referrals
• Increased Chicago Tribune subscriptions 15% while saving 70% on cost of program.
• Increased student enrollment by 65% through development of recruitment and re branding program.
• Increased 23% of FTD franchisee purchase and utilization of digital marketing and POS program.
• Increased University website traffic and conversion of lead development by 275% through site redesign of User Experience, integrated social media, targeted multi media direct response campaigns.
• Consumer and distribution sales and marketing strategy for New York Times Best Seller “The Five Love Languages” resulting in over 8 million books sold.
• Disk Doctor product re-branding, package development achieving over 6 million units in sales.

CAPABILITIES
• Client account recruitment, management and strategic consulting
• Project and staff management including: schedule, budget and vendors
• Brand messaging and creative concept development
• Design and Creative Direction for:
- Corporate Identity - Package Design - Digital graphic content
- Collateral - Print and Direct Mail - E-blast and Online Campaigns
• Website Design and Development utilizing Joomla and Wordpress CMS platforms.
•...

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Employment

Client Experience
Creative Direction/Graphic/Website Design
1994 - 2014
National Brands Coca-Cola Diageo Motorola Visa Chicago Tribune United States Army United States Air Force First National Bank of Omaha National Retailers Pier 1 FTD OfficeMax Best Buy Barnes &...

Education

Kent State University
Bachelor of Fine Arts
1981 - Present
University of Akron
Bachelor of Fine Arts
1983 - 1985
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

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  • 12 months
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Identity
Username
JEFFWHETSTONE
Type
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Member Since
October 2014
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Jeff Whetstone | Elance

Jeff Whetstone