nI am a proven marketing, branding and graphic/web site design professional with over 25 years experience, in assisting organizations achieve their goals.I get it done on time, on budget and on target.
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I take a holistic perspective to every project that focuses on understanding the core audience and their primary motivations, creating the right benefit oriented message and utilizing the optimum medium of delivery.
My creative approach includes:
Learning how to connect our product as a solution to consumers felt needs
Development of a comprehensive patient/physician Bariatric and Medical Weight Loss marketing and customer relationship program achieving #1 in volumes for state of Illinois.
Increased hospital network per patient revenue 5%, profitability, retention and cross referrals
Increased Chicago Tribune subscriptions 15% while saving 70% on cost of program.
Increased student enrollment by 65% through development of recruitment and re branding program.
Increased 23% of FTD franchisee purchase and utilization of digital marketing and POS program.
Increased University website traffic and conversion of lead development by 275% through site redesign of User Experience, integrated social media, targeted multi media direct response campaigns.
Consumer and distribution sales and marketing strategy for New York Times Best Seller The Five Love Languages resulting in over 8 million books sold.
Disk Doctor product re-branding, package development achieving over 6 million units in sales.
Client account recruitment, management and strategic consulting
Project and staff management including: schedule, budget and vendors
Brand messaging and creative concept development
Design and Creative Direction for:
- Corporate Identity - Package Design - Digital graphic content
- Collateral - Print and Direct Mail - E-blast and Online Campaigns
Website Design and Development utilizing Joomla and Wordpress CMS platforms.
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