I write content for online and offline projects, professionally and reliably, so you can get projects done.
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I began in journalism and research, then grew into public relations, then marketing. Active in the online industry before the Web happened, I did e-commerce product marketing and management through the dot.com boom and bust. Since 2001, I have specialized in business systems analysis, information architecture, materials, and training.
Employers have included Microsoft, Ziff-Davis, Quintiles, AT&T and Aptilon. Recent...
BUSINESS REQUIREMENTS & SPECIFICATIONS
Great products and service depend on thoughtful business requirements and clear, thorough specifications based on understanding customer needs. I help businesses identify, analyze, and prioritize the what and why of new initiatives, evaluate features, and focus on creating a good customer experience.
WRITING & EDITING
I infuse clarity and crispness into everyday business communications, product materials, and market messaging. I author new material, organize drafts into final form, and make almost-ready materials ready for prime time. Great for product guides, website content, sales materials, PR materials, article-writing, and more.
For big new projects to small fixes, my information architecture (IA) solutions ensure that your online and offline materials are effortlessly useful and satisfying. My IA work can include user profiling, task analysis, navigation structures, usability research, interaction modeling, mockups, detailed wire-frames and more. My Lean/Agile approach focuses on efficiency and accountability.
Great training never goes out of style. I help you innovate, invent, and improve your training programs. I can do a little or a lot, including training program design or enhancement, materials creation, trainer coaching, program delivery, and more.
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