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Jennifer Loring | Elance
 
176985602337900
Last Sign-in: Sep 24, 2012

Jennifer Loring

Outstanding writer, editor & photographer
   United States
  |   Alameda, CA

Overview

Hello! I specialize in writing, editing and photography. Also, I'm not wearing any pants.

I've written (and edited):
- marketing copy for myriad websites
- emails and newsletters
- stories for educational sites
- instructional copy decks for IA/UI wireframes
- online tech support content.

I've also created an editorial style guide and whipped up a couple of white papers on software products... and written terribly inappropriate blog posts and internal emails which I believe have all been deleted from Google search results.

To recap -...

Read More »

Portfolio

A monthly 'magazine' full of fun facts and history. I produced the project and also...
http://www.loc.gov/wiseguide/aug08/index-flash.html
I created copy for ezRez's product demo shown at travel industry tradeshows and used by...
I wrote copy decks for two new Intuit online products. Copy decks include every word...
I was managing editor for Webby-nominated blueshieldca.com (2006) in the User...
Here's a pretty (and simple!) process flow chart I made at Blue Shield of California to...
As content strategist at Blue Shield of California, I created a comprehensive style...
I updated (edited) Stanford's Financial Aid and Visitor Information websites.
http://www.stanford.edu/dept/visitorinfo/
I edited mammoth amounts of support docs for the entire library of PlayStation's tech...
http://us.playstation.com/support/index.htm

Skills (10)

Tested
Business Writing
Content Writing
Online Writing
Report Writing
Resume Writing
Technical Writing
English
Editing
Adobe Photoshop
Photography

Service Description

Services include content development and strategy (instructional copy / wireframe copy decks, website copy, taglines, marketing emails, sales demo copy, white papers) UI/IA design, site reviews & recommendations and project planning.

-- Clients include the Library of Congress, Hewlett-Packard, California HealthCare Foundation, Sony PlayStation, Adaptive Path, Bolt|Peters, Xinify (bought by CA), EzRez Software, Feeva Technology, Blue Shield of California, and Sprout Designs

Photography services include real estate/architecture, portraiture/head shots, editorial and fine art.

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Employment

Self Employed
Freelance Writer, Editor & Photographer
2003 - Present
UX consultant providing content development & strategy (instructional copy / wireframe copy decks, website copy, taglines, marketing emails, sales demo copy, white papers) UI/IA, site reviews &...
VHT, Inc.
Freelance Photographer
2007 - 2010
Worked with real estate agents and brokers in Marin, San Francisco, Napa & Sonoma Counties, helping to build new VHT business in the SF Bay Area.
Blue Shield of California
Content Strategist/Lead Producer
2005 - 2007
Managing editor for Webby-nominated blueshieldca.com (2006) in the User Experience group, improving content quality and usability for members, prospective members, brokers and providers
415, Inc.
Executive Producer
1999 - 2003
Directed projects for a wide range of clients, such as the Library of Congress, Stanford University, Sony Computer Entertainment of America, Levi Strauss & Co., and the California HealthCare...
Electronic Arts
Online Producer
1995 - 1999
Produced and managed design, content & maintenance for 18-20 product- and brand-based websites for EA SPORTS, EA Studios, Corporate, and the Affiliated Label (AL) Division.

Education

California College of the Arts
Fine Art Photography
2010 - 2011
San Francisco State University
Psychology
1988 - 1990
De Anza College
General Ed / Transfer
1985 - 1988

Keywords

writer
editor
writing
editing
photographer
My Snapshot
Elance Level
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Identity
Username
jenniferloring
Type
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Member Since
January 2012
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Jennifer Loring | Elance

Jennifer Loring