Hello! I specialize in writing, editing and photography. Also, I'm not wearing any pants.
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I've written (and edited):
- marketing copy for myriad websites
- emails and newsletters
- stories for educational sites
- instructional copy decks for IA/UI wireframes
- online tech support content.
I've also created an editorial style guide and whipped up a couple of white papers on software products... and written terribly inappropriate blog posts and internal emails which I believe have all been deleted from Google search results.
To recap -...
A monthly 'magazine' full of fun facts and history. I produced the project and also...
I created copy for ezRez's product demo shown at travel industry tradeshows and used by...
I wrote copy decks for two new Intuit online products.
Copy decks include every word...
I was managing editor for Webby-nominated blueshieldca.com (2006) in the User...
Here's a pretty (and simple!) process flow chart I made at Blue Shield of California to...
As content strategist at Blue Shield of California, I created a comprehensive style...
I updated (edited) Stanford's Financial Aid and Visitor Information websites.
I edited mammoth amounts of support docs for the entire library of PlayStation's tech...
Services include content development and strategy (instructional copy / wireframe copy decks, website copy, taglines, marketing emails, sales demo copy, white papers) UI/IA design, site reviews & recommendations and project planning.
-- Clients include the Library of Congress, Hewlett-Packard, California HealthCare Foundation, Sony PlayStation, Adaptive Path, Bolt|Peters, Xinify (bought by CA), EzRez Software, Feeva Technology, Blue Shield of California, and Sprout Designs
Photography services include real estate/architecture, portraiture/head shots, editorial and fine art.
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Freelance Writer, Editor & Photographer
2003 - Present
UX consultant providing content development & strategy (instructional copy / wireframe copy decks, website copy, taglines, marketing emails, sales demo copy, white papers) UI/IA, site reviews &...
2007 - 2010
Worked with real estate agents and brokers in Marin, San Francisco, Napa & Sonoma Counties, helping to build new VHT business in the SF Bay Area.
Blue Shield of California
Content Strategist/Lead Producer
2005 - 2007
Managing editor for Webby-nominated blueshieldca.com (2006) in the User Experience group, improving content quality and usability for members, prospective members, brokers and providers
1999 - 2003
Directed projects for a wide range of clients, such as the Library of Congress, Stanford University, Sony Computer Entertainment of America, Levi Strauss & Co., and the California HealthCare...
1995 - 1999
Produced and managed design, content & maintenance for 18-20 product- and brand-based websites for EA SPORTS, EA Studios, Corporate, and the Affiliated Label (AL) Division.
California College of the Arts
Fine Art Photography
2010 - 2011
San Francisco State University
1988 - 1990
De Anza College
General Ed / Transfer
1985 - 1988