Drive sales today and build your brand for tomorrow. You can do both.
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By applying proven techniques to today's reality, I can show you how to keep your current customers happy, identify and engage new market segments, and leverage the best of the web and digital technology to reduce your costs and workload.
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With 10 years experience in brand planning, digital and traditional advertising production, and cutting-edge digital and social media programs, I know how to get you the results you need. Services offered in the following areas:
Strategic Planning and Research
- Better understand your current customers, why they really use your service, and how to make sure they continue to do so
- Identify new potential customer groups, and what's keeping them from buying now
- Ensure the long term health of your business by merging your business objectives with your marketing strategy
Digital and Creative Project Management
- Identify and accelerate the key communication vehicles that will drive revenue today, with minimal expense
- Optimize your current programs to get better results, ensuring efficiency, timeliness, and repeatability
- Make the most of new technologies without wasting your time on bells and whistles
Professional Presentations and Copy Writing
- Impress investors and top clients with polished pitches
- Develop branded collateral and templates for a big business feel
Experience working with the following brands:
- Discovery Channel (including Animal Planet, TLC, Planet Green, and more)
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Director of Marketing
2008 - 2008
Developed strategic marketing framework for new company, including brand strategy, marketing strategy, launch plan, and product development strategy
Marketing Manager/Account Supervisor
2006 - 2008
Consulted on strategic marketing challenges for high priority initiatives, including launch of new network, Planet Green.
Managed advertising creative development for internal discovery clients,...
CarMax Auto Superstores
Manager, Targeted Marketing
2005 - 2006
Conceived of and lead the development of $1MM data management project to leverage traffic from carmax.com for marketing email, direct mail, and loyalty programs with budget of $2.5MM+.
Senior Marketing Associate
2001 - 2004
Coordinated all marketing programs, including offline advertising production, brand identity development, media planning, consumer research, email marketing, and more.