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Jacalyn H. | Elance
 
176985602337900
Last Sign-in: Aug 27, 2014

Jacalyn H.

Content Strategist/Writer/Marketing
   United States
  |   Fall City, WA

Overview

Minimum Hourly Rate $55

The adage says, "If you want to write, read," and I read a lot and write a lot.

I am curious about companies and customers and I write about them. I write for print, the Internet, video, social media and whatever is needed. As a brand strategist, I have lots of experience coming up with good ideas and then writing about them.

I'm said to be a very good writer. I've been writing professionally for many years, so I'm comfortable writing about any topic. This is probably because I read a lot. Usually, I just read books at random in lots...

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Skills (10)

Tested
Advertising
My Score
avg
Public Relations
My Score
avg
Public Speaking
My Score
avg
Passed

Service Description

Summary of Services Offered

Writing/Communications Program Development/Content Strategy/Planning and Implementation

**Content Audit -- Investigation, exploration and discovery

Provide audit of all content that has already been created and media list of what and where it has been placed. Review all literature, ads, news releases, brochures, website, Facebook posts, social media interactions and postings—anything communicated and where it relates within the company.

Result-A comprehensive look at how customers and users see your company and then develop a plan to establish your brand identity and provide copy and planning for missing communication pieces.

**Research—Survey consumers and potential consumers with a one to one approach. Understanding your organization’s brand and identity from your customers’ perspective allows insight into what is and what is not working.

Analyze Competitors with a thorough competitive analysis

Target Audience--A thorough review of the targeted audience(s) and any research information collected.—Creation of personas

Outcome- A visual and complete review of what and where content is being placed.
An understanding of “why” and for what purpose the content has been created.
The search for the unique story of the company.

Recommendations--Plan for next steps.
Identify any communications or content issues from a users standpoint
Outline money saving strategies to stretch the content created to serve additional purposes


**Planning and...

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Employment

On Point Thinking
Owner, writer, strategist, freelancer
2008 - Present
View background, experience and credentials at my website www.onpointthinking.com Brand Strategist/Team Builder at On Point Thinking 2008-present • Projects include: • Developing strategic...
J. Walter Thompson
Director of Client Services
2000 - 2004
Director of Client Services for J. Walter Thompson Managed the Microsoft account and agency staff. • Directed development of business plans for the Microsoft Recruiting Organization and...
Overview  |  Job History  |  Resume/C.V.

Keywords

Writer
brand/marketing strategist
story teller
promotion
public relations
social media
public speaking
communications
research
marketing
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Identity
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JHolsted
Type
Individual
Member Since
June 2013
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Jacalyn H. | Elance

Jacalyn H.