The adage says, "If you want to write, read," and I read a lot and write a lot.
Read More »
I am curious about companies and customers and I write about them. I write for print, the Internet, video, social media and whatever is needed. As a brand strategist, I have lots of experience coming up with good ideas and then writing about them.
I'm said to be a very good writer. I've been writing professionally for many years, so I'm comfortable writing about any topic. This is probably because I read a lot. Usually, I just read books at random in lots...
Summary of Services Offered
Writing/Communications Program Development/Content Strategy/Planning and Implementation
**Content Audit -- Investigation, exploration and discovery
Provide audit of all content that has already been created and media list of what and where it has been placed. Review all literature, ads, news releases, brochures, website, Facebook posts, social media interactions and postings—anything communicated and where it relates within the company.
Result-A comprehensive look at how customers and users see your company and then develop a plan to establish your brand identity and provide copy and planning for missing communication pieces.
**Research—Survey consumers and potential consumers with a one to one approach. Understanding your organization’s brand and identity from your customers’ perspective allows insight into what is and what is not working.
Analyze Competitors with a thorough competitive analysis
Target Audience--A thorough review of the targeted audience(s) and any research information collected.—Creation of personas
Outcome- A visual and complete review of what and where content is being placed.
An understanding of “why” and for what purpose the content has been created.
The search for the unique story of the company.
Recommendations--Plan for next steps.
Identify any communications or content issues from a users standpoint
Outline money saving strategies to stretch the content created to serve additional purposes
Read More »
On Point Thinking
Owner, writer, strategist, freelancer
2008 - Present
View background, experience and credentials at my website
Brand Strategist/Team Builder at On Point Thinking 2008-present
• Projects include:
• Developing strategic...