This section provides information about the firm's leadership team.
Number of members profiled: 1
Our services focus on customized research, omnibus surveys, and helping clients with ongoing research programs they may already have in place.
Versta Research has deep experience in both quantitative and qualitative methods of market and opinion research. We focus on the key questions that must be answered and advise on an approach or combination of approaches to deliver critical information and insight. We design and handle all data collection, including online, traditional, and mixed-mode approaches.
Our expertise in quantitative methods ranges from sampling, weighting, questionnaire design, experimental and control group designs, internal data analysis, measurement design, scaling, and statistical analyses that includes regression, cluster, factor, CHAID, conjoint, perceptual mapping, and discriminant analysis. On the qualitative side, we focus on in-depth interviewing with particularly difficult or technical topics among specialized audiences, often as one component of a broader research effort.
The work we do for clients encompasses many types of studies, from customer loyalty surveys to positioning studies, public opinion polling, and complex internal data modeling. Types of studies in which we have a great deal of expertise include:
Attitude and opinion research
Read More »