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Joe H. | Elance
 
176985602337900
Last Sign-in: Jul 31, 2013

Joe H.

Market Research, Data Analysis, Surveys
   United States
  |   Evanston, IL

Overview

Versta Research is a full service research firm specializing in customized market research and public opinion polling. We help our clients understand their customers and their competition. We deliver insight and information that our clients use to make smart decisions and develop persuasive campaigns.

Versta is focused on delivering the highest quality and most rigorous methods of research from the initial stages of research design and data collection, to statistical analysis and interpretation of findings.

We offer over twenty years of...

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Service Description

This section provides information about the firm's leadership team.
Number of members profiled: 1

Our services focus on customized research, omnibus surveys, and helping clients with ongoing research programs they may already have in place.

Versta Research has deep experience in both quantitative and qualitative methods of market and opinion research. We focus on the key questions that must be answered and advise on an approach or combination of approaches to deliver critical information and insight. We design and handle all data collection, including online, traditional, and mixed-mode approaches.

Our expertise in quantitative methods ranges from sampling, weighting, questionnaire design, experimental and control group designs, internal data analysis, measurement design, scaling, and statistical analyses that includes regression, cluster, factor, CHAID, conjoint, perceptual mapping, and discriminant analysis. On the qualitative side, we focus on in-depth interviewing with particularly difficult or technical topics among specialized audiences, often as one component of a broader research effort.

The work we do for clients encompasses many types of studies, from customer loyalty surveys to positioning studies, public opinion polling, and complex internal data modeling. Types of studies in which we have a great deal of expertise include:

Attitude and opinion research
Attitude/trial/usage research
Benchmark studies
Brand tracking
Competitive intelligence
Concept,...

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Keywords

market research
data analysis
statistics
survey
conjoint
Company Snapshot
Sales & Marketing
1
Elance Level
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  • 12 months
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jhopper
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Joe H. | Elance

Joe H.