Broad experience in technical and marketing communications for most tradition and interactive media, including radio, TV, print, long-format video, Internet, white papers, technical papers, and training materials
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Broad experience in technical communications for a variety of audiences, including consumers, channel partners, industry professionals, shareholders, and internal employees
Broad experience in writing for top-tier consumer and technology clients, including Micron Technology, Intel, Microsoft, eBay, TiVo, HP, Jim Beam, Apple...
Print ad for local electric utility. Roles: Concept, copy, creative direction
Spread ad for Meriwether Ranch appearing in Gray's Journal. Left-facing page...
Short brochure promoting HP multifunction printers
Long-copy discussion of how HP facilitates a company's transition from the Windows XP...
Website for Meriwether Ranch. URL = www.meriwetherranch.com.
My name is Jim Lane. I have more than 25 years experience as a marketing communications professional. I have made the transition from traditional media expert (radio, TV, print, etc.) to the modern world of interactivity fairly easily and without losing my love for or expertise in my roots.
I have won my share of local, regional, and national awards. Among them: Best-Written Electric Industry Annual Report, Best Travel Industry TV Spot (under $50,000), Northwest Rockies Best in Show, and Northwest Addies Silver Addy.
My skills are fairly broad. I can write 30-second TV spots; 30-page technology whitepapers; complex, flash-driven websites; and simple direct-mail postcards and e-mail blasts.
I am employed by Wirestone, LLC, which has been recognized by Advertising Age magazine in its Top 50
Digital Agencies and top 100 Marketing Services Agencies rankings. I freelance now, but am looking for more.
Thank you. I look forward to working with you.
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2004 - Present
Write, edit, and proofread technical and marketing communications—including white papers, promotional e-mails, how-to guides, and pitch cards—for grammar, structure, punctuation, spelling, and...
1999 - 2004
Wrote and edited a variety of marketing and technical communications materials—including data sheets, sales tools, training materials, and product slicks—for most of the company’s audiences,...
Steele Stoltz & Associates
1995 - 2004
Concepted and wrote advertising and marketing materials for a roster of local, regional, and national clients, including Cellular One, Ore-Ida Foods, and Chicago Connection Pizza. Supervised a...
University of Idaho
Bachelor of science in secondary education - English and History majors
1969 - 1973