I love what I do and I believe you are only as successful as the knowledge you share. I have more than 20 years of expertise in marketing professional services, and bring an organized and strategic approach to every job. I led the marketing and proposal efforts of a national AEC firm with responsibilities that included; proposal writing and editing, brand management, marketing strategy, advertising and collateral development, research, direct marketing, photography and general marketing services, as well as managing a team of 6 coordinators...
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PROPOSAL PLANNING AND PRODUCTION - From kick-off through print production I work with your staff to develop schedules, compliance matrices, storyboards and quality review processes to identify gaps and provide guidance on course correction at milestones throughout the proposal process.
WRITING AND EDITING - Technical and conversational writing skills that captures, thought proof statements, the value a firm provides to the client.
MARKETING PLANS, BROCHURES AND BRAND MANAGEMENT - Design and/or redesign collateral materials including brochures, presentations, stationary & business cards, procedure manuals, websites, and more.
CRM DATABASE MANAGEMENT - Capturing the relationships of projects to clients and employees is essential to building a business. I take your existing information and create the essential links/relationships and then train your employees how and why to use a CRM system. Report design is also available.
- Development of a firm-wide Project Pursuit Plan designed to capture multiple levels of business development activities, improved go/no go decision matrix, client research, competitor analysis.
- Updated proposal response process from Go/No Go through close-out: redefining scheduling, CRM and filing structures, and value-based messaging.
- Implemented internal quality review process reducing errors seen by our "internal" clients by 90%.
- Developed and maintained intricate proposal response process including setup and...
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