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John K. | Elance
 
176985602337900
Last Sign-in: Oct 14, 2014

John K.

Marketing Professional
   United States
  |   La Grange, IL
  |  5:48 am Local Time

Overview

Minimum Hourly Rate $66

Accomplished marketing professional with strong business and solution development background in technology-oriented environments. Full product life cycle management expertise, with specializations in customer requirements definition, roadmap planning and go-to-market strategy. Possesses a sharp analytical acumen, delivering effective business cases, market assessments and competitive benchmarking.

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Skills (10)

Tested
Project/Program Management
Market Assessment
Competitive Analysis
Business Case
Go-to-Market Launch Planning
Deep-Dive Analysis
Market Mapping
Pricing Strategy
Roadmap Development

Service Description

Product Marketing (Go-To-Market Strategy & Implementation)

Previous Experience:

* Launched an online payment gateway offering, conducting beta customer trials, exhibiting at major industry tradeshows and executing direct marketing campaigns to leading acquirers and financial entities.
* Delivered comprehensive Marketing Plan, defining both short and long-term portfolio strategy and proposing key tactical activities to grow market share and improve competitive positioning.
* Generated short-term incremental sales by developing tailored commodity kits that address specific customer applications, with an emphasis on wiring, personal safety, and fire protection.

Marketing Analysis

Previous Experience:

* Performed deep-dive analysis of emerging markets, identifying potential customer segments and new payment applications, including mobile banking, event ticketing and ecommerce.
* Utilized a market-mapping technique to clearly communicate product positioning, uncover high-growth customer segments, and identify potential acquisition candidates.
* Drove a strategic business plan with $20 million revenue potential in five years through commercialization of six new perimeter security products that leveraged the company%u2019s proprietary IP in wireless RF technologies.
* Developed business case for a new advanced data communications security service that represented a potential $155 million in revenues in five years.
* Conducted a qualitative market...

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Employment

Spry Solutions Group
Consultant
2009 - 2010
Developed robust software feature enhancements for B2B trade finance portal that is key ingredient in logistics and supply chain functions for a global client base (importers and exporters)....

Education

DePaul University
Masters of Business Administration
1986 - 1989
Roosevelt University
Bachelor of Science in Business Administration
- 1981
Overview  |  Job History  |  Resume/C.V.

Keywords

marketing
product
development
analysis
customer
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Identity
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jklimah
Type
Individual
Member Since
September 2010
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John K. | Elance

John K.