Accomplished marketing professional with strong business and solution development background in technology-oriented environments. Full product life cycle management expertise, with specializations in customer requirements definition, roadmap planning and go-to-market strategy. Possesses a sharp analytical acumen, delivering effective business cases, market assessments and competitive benchmarking.
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Product Marketing (Go-To-Market Strategy & Implementation)
* Launched an online payment gateway offering, conducting beta customer trials, exhibiting at major industry tradeshows and executing direct marketing campaigns to leading acquirers and financial entities.
* Delivered comprehensive Marketing Plan, defining both short and long-term portfolio strategy and proposing key tactical activities to grow market share and improve competitive positioning.
* Generated short-term incremental sales by developing tailored commodity kits that address specific customer applications, with an emphasis on wiring, personal safety, and fire protection.
* Performed deep-dive analysis of emerging markets, identifying potential customer segments and new payment applications, including mobile banking, event ticketing and ecommerce.
* Utilized a market-mapping technique to clearly communicate product positioning, uncover high-growth customer segments, and identify potential acquisition candidates.
* Drove a strategic business plan with $20 million revenue potential in five years through commercialization of six new perimeter security products that leveraged the company%u2019s proprietary IP in wireless RF technologies.
* Developed business case for a new advanced data communications security service that represented a potential $155 million in revenues in five years.
* Conducted a qualitative market...
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