As a 17 yr. veteran in product and marketing management, I bring experience in strategic planning, product launch and positioning, budget management, key customer relations, physician spokesperson management, sales training, and successful team management for new product launches.
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To expanding your customer reach and product adoption, I create peer-to-peer learning opportunities, establish winning solutions and relationships and provide efficient, consistent communication with sales people and physicians.
My high energy, analytical and...
RACE PROVISIONS, INC.
Created and launched a new company providing various products & service to athletes competing in running and sailing events.
• Prepare the business and marketing plan, logistics plan, and on-line social networking strategy
• Develop website and Facebook presence, manage metrics
• Create advertising and promotions strategy
AIRWAY MANAGEMENT EDUCATION CENTER – Director Marketing for AirwayWorld.com
Developed the marketing plan for key opinion leaders in airway management in order for them to bring a first-of-its-kind knowledge and collaboration website to multiple physician specialties.
• Created the marketing plan and implemented the launch of a new physician-oriented virtual destination for airway management information and collaboration.
• Strategize and implement the plan for traffic enhancement and revenue opportunities on the site.
KARL STORZ ENDOSCOPY – Senior Marketing Manager
Managed all aspects of the anesthesia product line, including sales promotions, product pricing, branding, advertising, new product development and launch, and key physician relationships for the distribution arm of a leading German device manufacturer of surgical instruments and endoscopes. Developed and oversaw a budget of $350,000 and managed convention plans, physician training courses, and sales training efforts; negotiated grants and equipment for research projects.
• Initiated a comprehensive program to increase the availability...
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