¿ Conceptualizing advertising campaigns
¿ Writing content for a variety of clients to be published online and in print such as advertorials, press releases, website copy, marketing campaigns, sales pitches and briefs.
¿ Writing and script development for television commercials
¿ Carrying out research for articles.
¿ Managing company website content
¿ Developing brand strategies and implementation strategies for clients that include brand and communication plan, marketing activities, advertising and promotion programs.
¿ Coordinating and organizing the development of the brand strategy throughout the organization.
¿ Monitored and supervised brand research and analyzed the findings.
¿ Developing proposals and conducting presentations.
¿ Conducting focus group studies
¿ Working effectively with partners on the brand strategy and communication strategy.
¿ Implementing project plans within pre-set budgets and deadlines.
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Impetus Marketing Group Pte Ltd (IMG)
Strategic Planner / Copywriter
2013 - Present
• Writing copy for different markets.
• Carrying out research for articles.
• Writing for campaigns.
• Working with a range of different writing styles across various platforms.