Luke F. | Elance
Last Sign-in: Aug 9, 2012

Luke F.

I'm an advertising copywriter and cartoonist..
  |  3:59 pm Local Time


I'm a believer in the power of well written words to change minds and drive action.

As a professional copywriter for a full service advertising agency I'm employed to conceive of new ideas, drive people to product and to build and maintain brand equity.

Your brand is not the name or the logo, it's the relationship your customers have to your product.

Building and maintaining a relationship takes care and thought. Everything your brand 'says' must be consistent with the tone of voice which best communicates its core message.

Take these three examples:

Nike: Sporting performance; Just Do it.
BMW: Driving performance; The ultimate driving machine.
Sara Lee; Friendly food; Nobody doesn't like Sara Lee.

Everything you hear or see these brands say will be consistent with the above messaging.

For you, I can create a compelling idea which makes your brand stand out in the marketplace and craft written communications which are consistent, compelling and unique.
Service Description
I've worked at several full-service agencies in Sydney, Australia as an advertising copywriter at a senior level.

I write television commercials, print advertisements, billboards, web sites, viral ideas and much more. I've worked on clients such as Pepsi Max, ING and Western Union.

I'm also an editorial cartoonist. I've had cartoons published in Australia's national newspaper, The Australian. I can write and draw an amusing, cutting or illuminating cartoon for any article, however dry, emotive or technical.

I'm an excellent communicator and look forward to helping you with your objectives.
Australian Writers and Art Directors Association.
Winner Supercraft
Awarded: 2006
Sydney College of the Arts
Electronic Art, Bachelor of Visual Arts
1995 - 1998
Payment Terms
• 50% in advance.
• Entirety on completion.
• Escrow.
• 2-3 revisions following the initial consultation and draft delivery.
• For concepts and cartoons I will provide the 3 best in draft format.

Here's a link to my portfolio, where you can see some recent work.
Luke F. | Elance

Luke F.