With 15 years of experience in nonprofit fundraising and marketing, I've become really good at selling a vision and generating emotional interest in products.
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I've translated these skills into making companies stand apart. Whether you want to become known for your quality, innovation, community leadership, or outstanding workplace, I'll put you in front of the right target audience with messages that resonate.
Please see below for descriptions of my work in:
Market Research/ Lead Generation
Content Writing/ Editing/ Management
Community & Employee Engagement
Does your small or mid-sized business need more visibility? A fresh image?
I can show you how to build attention and long-term loyalty with a plan that doesn't rely on going viral.
(As much as I love the overnight-fame power of social media and YouTube, I'm a much bigger believer in steady growth that comes from persistence, repetition, and experimentation.)
My approach to branding is based on knowing:
1) Your mission and values.
2) The difference between you and your competitors.
3) How competitors describe themselves so you don't sound the same.
From there, I'll typically advise you to start with your closest resources, in terms of geography and relationships:
> How can you become known through local Chamber of Commerce events, trade associations, government initiatives, or community gatherings, and tap into their online presence? > What nonprofit can you support to build goodwill? > Who can you send out into the community (real or virtual) with specific messages and product samples? > What are your expectations for success?
Branding is a long-term investment. I'll help you tackle it in a way that's practical and manageable.
MARKET RESEARCH/ LEAD GENERATION
It's hard to imagine life without Google. After many years of looking for details on donors and...
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