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Josh F. | Elance
 
176985602337900
Last Sign-in: Jan 28, 2015

Josh F.

Thinking. Writing. Results.
   United States
Pittsford

Overview

Minimum Hourly Rate $45

Josh Fernandez helps clients reach clearly defined objectives through thoughtful strategy and concise, actionable writing.

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Portfolio

The PDF showcases a number of marketing, training, and writing samples created for...
A flash piece created to introduce the launch of new Xerox technology to sales teams.
A flash piece created for technology to help First Responders react to catastrophe in a...

Service Description

With equal proficiency in B2B and B2C communications (including expertise in marketing and instructional design), Josh Fernandez applies his wealth of experience working with Fortune 100 companies to obtain measurable, predictable, repeatable results.



• Clearly define project/program objectives
• Extract relevant content from subject matter experts and stakeholders
• Apply that information into the development of persuasive, actionable messaging (for marketing) and/or thoughtful, interactive curriculum (for instructional design)
• Cascade approved messaging/curriculum to targeted audiences in the format most likely to be internalized and acted upon
• Review pre-established metrics to determine the success of the campaign and work toward continuous improvement


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Employment

Fresh Communications
President
2009 - Present
Professional, results-oriented writing, marketing, and instructional design.

Education

SUNY Geneseo
Bachelors in Communication
1989 - 1993
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

writing
marketing
copywriter
training
instructional design
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Elance Level
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  • 12 months
  • Lifetime
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Identity
Username
joshfernandez
Type
Individual
Member Since
February 2010
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Josh F. | Elance

Josh F.