With equal proficiency in B2B and B2C communications (including expertise in marketing and instructional design), Josh Fernandez applies his wealth of experience working with Fortune 100 companies to obtain measurable, predictable, repeatable results.
• Clearly define project/program objectives
• Extract relevant content from subject matter experts and stakeholders
• Apply that information into the development of persuasive, actionable messaging (for marketing) and/or thoughtful, interactive curriculum (for instructional design)
• Cascade approved messaging/curriculum to targeted audiences in the format most likely to be internalized and acted upon
• Review pre-established metrics to determine the success of the campaign and work toward continuous improvement
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