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Jennifer Rotman | Elance
Last Sign-in: Nov 12, 2014

Jennifer Rotman

Web Copy, SEO Copy, Content Strategy
   United States
  |   Guilford, CT


Minimum Hourly Rate $35

Web content copywriter and editor with 7 years experience in-house and freelance/contract, delivers content exclusively developed for the web. Includes extensive knowledge of 1. how the web may be leveraged for business and for profit, 2. calculated use and design of language to engage customers, users, and subscribers, and 3. onsite and offsite search engine optimization strategies. I produce high value web content of all kinds for B2C and B2B markets, including internet businesses and corporate clients. I am familiar with site usability...

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Nov 15, 2009|Sales Writing|$50|Working
Nov 12, 2009|Copywriting|$75|Working
Oct 25, 2009|Sales Writing|$75|Working

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Webcopy detailing SEO product packages for a B2B internet company I worked for.
Sample page created for a realtor's site renovation. One of 10 pages designed to give...
Homepage copy, mildly conversion-driven, for 10-page REALTOR website.
A webpage on PC tuneups written for a micro-site on PC maintenance.
One of 20+ pages written for a Cellphone Safety website.
One of 1000+ webpages for a college scholarship directory site. I worked long-term on...
Sample webpage written for an Anti-Aging website. VERY conversion-oriented.
One of 50+ pages written for a site called Getting Into College. These were written...
One of 130+ pages written for a ringtones website. Pages written for genres, artists...
1 of 100+ webpages written for a site devoted to online nursing degrees. This...
One of 30-500+ word pages for a website on "fake degrees."
link promotion article for online nursing education website, fully cited, ~2600wds
link promotion article for mortgage industry website, fully cited, ~2600wds
site promotion article, for mortgage/real estate industry; fully cited, ~3500wds
A linkbait article written for submission to a Forex trading site.
Linkbait article written just before the 2008 Pres election; designed to drive traffic...
One of a handful of automotive reviews purchased by a publisher in the auto industry....
One of 3 articles written for a boating and fishing web publisher. This is a product...
A product review/breaking news item I published to an article/content syndication site.
Page sample from a website on Bad Credit Repair. This particular page topic: debt...
Page sample from a website on Bad Credit Repair. This is the homepage and summarizes...
Page sample from a website on Investments. Optimized with natural keywords.

Skills (4)

Online Article Writing and Blogging Test (U.S. Version)
My Score
Creative Writing Test - Fiction (U.S. Version)
My Score

Service Description

Seven years experience writing content for large and small websites. Clients have included large-scale corporate, small to medium sized businesses, independent online marketers, web developers, and SEO specialists.

Client comments:
--Talented writer and researcher
--A true professional

I understand the business goals and web copy needs of a diverse set of clients, from large corporate clients to web developers to one-person internet marketing "shops."

My web copy fees are ridiculous compared to others with my level of experience and skills. Why? I get to work with some gutsy risk-takers that can't always afford what large corporate clients can.

I will freely share ideas or make recommendations when I feel they could help improve your business. I have clients who trust me and come back to me for precisely this level of enthusiasm and willingness to contribute.

Visit my blog to see what I have been writing about the web content business since 2006:

Skills and services:
• Web copywriting and SEO web content (keyword- and synonym-rich) from informational to conversion-driven
• Transactional copy for ecommerce sites and secure customer web applications
• Web copy for mobile applications
• Familiar with content strategy tactics and able to put them into play
• Large and small website content production, including marketing-driven micro-sites
• Landing pages
• Feature articles for link-, trust- and brand-building
• Keyword research, niche...

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Web Copywriter/Editor (Contract/Consultant)
2010 - 2011
Responsible for creating, revising, and editing web copy for multiple large-scale websites, web applications, and mobile applications for an enterprise client within the health care insurance...
Public Service of New Hampshire
Web Content Writer/Coordinator (Contract/Consult)
2010 - 2010
Short-term contract for a Northeast Utilities' subsidiary. Responsible for creating and renovating web content for a redesigned public-facing website and uploading/formatting content in a new...
Northeast Utilities
Web Content Writer/Coordinator (Contract/Consult)
2009 - 2010
Eight-month contract for a major utility company during which time I provided full-time support as a web content writer to an internal intranet redesign team. Client’s needs included coordinating...
Freelance Editor/Writer
2008 - 2009
Client needs include high volume, high-value web site content for multiple ongoing projects; long-form and highly researched articles for trust-, link-building, and promotion; relationship-building...
2006 - 2008
Large-scale website copy build, content development, blogging, micro-site content, large-scale site renovation, linkbait, site promotion, link-building.
SearchGrow/Madison Ave. Media
Editor/Writer- in-house
2005 - 2006
Editor/Writer for cross-media and search engine marketing company; responsible for writing, editing, and direction of B2C business pieces for web and print including production of copy for dozens...


Augsburg College
Computer Science, Second Major
2002 - 2004
Sweet Briar College
English/Creative Writing, BA
1980 - 1984
Overview  |  Job History  |  Portfolio  |  Resume/C.V.


web content
web content writer
web content editor
seo copywriter
corporate content writer
corporate copywriter
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Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Per Client
Member Since
August 2008
Elance URL
Jennifer Rotman | Elance

Jennifer Rotman