Every brand tells a story. I endeavor to engage the target consumer in that story by leveraging brand personality, iconography and equity in an artistic and creative way.
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Designing for brand in print/web has been my forte for over 20 years. My work has been used worldwide in the branding, presentation and research of many fortune 500 companies including AT&T, Harley-Davidson, Yahoo, eBay, P&G, PepsiCo, Coca-Cola, Nissan, Ford, Pfizer, P&G, Frito-Lay, McDonald's, Kelloggs, Apple and many others.
I understand brand equity and how to...
Feb 2, 2016|Graphic Design|$168|Completed
Jan 11, 2016|Graphic Design|$345|Completed
Dec 5, 2015|Presentations|$220|Completed
Nov 4, 2015|Presentations|$330|Completed
My design process begins with discovery.
I first explore the client brand personality (whether business or individual): I do this by exploring their iconography; website, brochure, brand guide, white paper, or whatever a client may bring.
I discuss with the client, or their marketing team the specific story to be told, to whom it is being targeted, and the nature of their competitive environment.
Technically, I am an expert in Illustrator, Photoshop, Dreamweaver, InDesign, PowerPoint, Keynote, Word, Excel and Final Cut Pro. I generally use Illustrator to experiment with layout, and photoshop for imagery, assembling as I go. I prepare pdf output for client approval and make revisions along the way, maintaining open communication with my client through Skype, IM or telephone. The final product is delivered screen or print ready.
"John is absolutely brilliant. He has an extremely sharp eye and a wealth of knowledge that he enthusiastically brings to each project. We began working with him on a small project but quickly learned that his skillset should permeate our entire company's branding and marketing efforts. He worked with our teams to help us refine the vision for our brand and put together beautiful imagery to illustrate our corporate message. We are lucky to have John on our team and will continue working with him for all of our design needs."
- Leigh Tribou, Marketing Specialist, Base2 Solutions
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2003 - 2013
Added Value is a global brand strategy consultant working with Fortune 500 companies such as AT&T, Toyota, Harley-Davison, Pepsico, Kelloggs, Frito-Lay, among others. For 20+ years I managed a...
Diagnostic Research International
Director of Creative Services
1986 - 2003
Diagnostic Research worked with large corporations providing them with actionable market research. I managed a team of artists providing key data visualization.