Swanson Consulting is a full-capabilities market research and analytics firm. We are focused on designing, executing, and delivering timely, high-quality analyses to support business decision-making.
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We offer a wide range of both traditional and innovative market research and analytics capabilities intended to help our clients:
* Identify and prioritize customer needs and requirements.
* Understand the purchase process to identify key decision drivers.
* Segment the market to determine the most profitable targets.
* Measure brand performance, including awareness, familiarity, consideration, and image.
*Understand customer attitudes and product usage behavior.
*Track employee satisfaction and customer loyalty.
*Determine optimal product pricing and positioning.
*Identify market preference for product naming and design.
The methodology selected results from an assessment of the client's information needs and any constraints. Swanson Consulting's work is evenly split between qualitative projects - focus groups (traditional, online, hybrids, telesessions), in-depth interviews (in-person, telephone, onsite), etc. - and quantitative projects - telephone research, online surveys, etc.
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