BUSINESS CONSULTANT, 2013 - present
- Provide overall business direction including creative, social media, marketing, financial and analytics for various types of businesses including those with exclusive clientele and in the entertainment industry.
- Establish baselines in all facets in order to measure the growth of recommended tactics.
- Work closely to identify objectives and align those with a particular voice, creative and needed strategies.
MARKETING DIRECTOR, Vitals, Lyndhurst, NJ 2012-2013
- Oversaw all areas of Marketing for this quickly growing start-up including product marketing, social media, email marketing, and overall marketing synergies across the company.
- Provided Marketing KPIs company wide to measure success, growth and related opportunities.
- Partnered closely with database team to tap into appropriate audience segments for various marketing efforts.
- Responsible for the company’s social media presence, voice and community management including Facebook, Twitter, Pinterest and Google+.
- Oversaw email program
DIGITAL DIRECTOR, Raspberry Red Marketing, Lyndhurst, NJ 2010-2012
- Managed various aspects of digital marketing for large clients including Shape Magazine, Vince Camuto, Jessica Simpson Collection, Men’s Fitness, LA Times, Christian Science Monitor, Babble, AMC TV, Zap2it and more.
- Responsible for providing client analytics including the identification of relevant opportunities based on trends.
- Provided an array of...
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