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Julie Wuthnow | Elance
 
176985602337900
Last Sign-in: Jan 27, 2013

Julie Wuthnow

copywriter & web consultant
   New Zealand
  |   Christchurch, Canterbury
  |  7:26 am Local Time

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Overview

Writing copy that provides value to your customers - and success for your business.

Gone are the days where the 'hard sell' rules. In the new world of marketing and sales, success is built on cultivating relationships and providing genuine value.

Today's most effective forms of copywriting conform with this trend by building trust in your business - most importantly by providing information in a useful and yet persuasive way to your prospects, leads and clients.

My specialties focus on providing informational, sales and web copy for...

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Oct 24, 2012|Copywriting|Private|Completed
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5.0
Oct 12, 2012|Copywriting|Private|Completed
Oct 9, 2012|Copywriting|Private|Completed
|
5.0

View All »

Portfolio

7 ways to use student voices on higher ed websites.
5 reasons that video is now a 'must-have' on websites.
http://www.evolllution.com/opinions/the-video-tsunami-5-reasons-you-should-catch-the-wave-now/
Funding application for local not-for-profit organization (NGO) .
White paper outlining benefits to employers of hiring interns
A guide to website content and usability, customized for higher education.

Skills (9)

Tested
Content Writing
Content Writing Skills Test
My Score
avg
Report Writing
Report Writing Test
My Score
avg
Online Writing
English
Internet Marketing
video script writing
Web copy specialist
White papers
Website content audits

Service Description

White papers/business reports: Sometimes referred to as educational marketing, white papers can be used to explain complex topics in a way that is informative, persuasive, and yet avoids the hard sell. My white paper on the University of Canterbury Internship Programme (available in my Elance portfolio) was used to recruit employers into that program, for instance. White papers and other forms of content marketing can help your business

demonstrate thought leadership
generate leads
develop a reputation for generosity and value
raise your visibility in search engines and social media channels

Online video script-writing, production and editing: Online visitors now expect to find video on quality websites, and videos are also a great way to improve your search engine rankings. Product demonstrations, training videos, case studies, and sales videos are popular examples of how this powerful medium is now being exploited online.

I can write scripts for high quality videos, or produce and/or edit short screen-capture or live videos suitable for sharing in social networks.

Web copy: My expertise in the specialized field of web copywriting will strengthen the measurable performance of your website by helping visitors to find your website, and then to check out your products or services, browse your informational materials, and most importantly, convert to customers or clients.

Website reviews: These reviews focus on the overall usability of the site,...

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Employment

Freelance
Copywriter & web consultant
2009 - Present
University of Canterbury
Lecturer/Senior Lecturer
1996 - 2008
University of Hawai'i at Manoa
Lecturer
1988 - 1996
Various investment firms
Stockbroker
1981 - 1987

Education

University of Hawai'i at Manoa
PhD in Politics
-
University of Washington
BA in Politics, Phi Beta Kappa, Magna Cum Laude
-

Keywords

copywriter
web consultant
B2B
video scripts
web content
business reports
white papers
website reviews
ebooks
ghostwriter
business writer
direct mail
direct response marketing
content writer
My Snapshot
Writing & Translation
2
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
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Identity
Username
julie_wuthnow
Type
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Member Since
September 2012
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Julie Wuthnow | Elance

Julie Wuthnow