Jennifer Wezensky | Elance
Last Sign-in: Nov 11, 2015

Jennifer Wezensky

Veteran Public Relations & Marketing Expert
   United States
  |   Fort Wayne, IN
  |  8:49 am Local Time


JW Public Relations & Marketing is one of the country's only firms offering integrated digital and traditional public relations and marketing programs to start-ups, smaller B2B/B2C businesses and authors.

We provide comprehensive public relations and marketing campaigns as well as individual services including branding strategy and implementation, social media marketing, website content and design, content marketing, SEO, logo design, tagline development, media training, crowd funding campaign publicity and more. We offer market research and business plan development.

Our diverse client list includes start-ups in industries such as health and medical; legal; job recruiting; finance and technology; app and software development; real real estate; smaller consumer products businesses; B2B companies; innovative tech companies; established e-retailers and more.

We work extensively with indie and self-published authors, providing cost-effective PR-driven campaigns that get results.
Service Description
Our public relations and marketing services can be integrated cohesively or used individually. Each client's campaign or ongoing program is customized and unique...just like each client's product or service is unique in some way. We offer complimentary consultations via phone, email or Skype. Our services include:

-strategic planning of comprehensive traditional and digital public relations campaigns
-press release writing and distribution to print, online, broadcast outlets
-developing media lists via established network and premium database
-media relations/media pitching
-media training
-producing media kits
-positioning clients as experts via ProfNet profiles and guest blog posting
-establishing and/or managing social media presence in support of PR and marketing efforts
-much, much more!

-strategic planning
-market research
-branding and re-branding
-email marketing
-social media marketing
-content marketing

-full-service on- and off-page SEO including keyword analysis, SEO press releases, SEO web content, organic link building
-video concepts for short website videos (for SEO & PR), edit and produce from raw footage
-analyzing existing websites to determine updates/changes necessary to take advantage of and conform to latest Google updates

-planning campaigns for Indiegogo, Kickstarter and other major funding platforms
-writing copy and developing page content including photos and graphics
-campaign management
-planning and executing PR activities to promote campaign

-website design (search engine optimized architecture)
-website content

-logo development
-email marketing design
-tagline development
-infographic content and design
-eBook writing and design

Our clients include:
-tech companies
-start-ups in dozens of industries
-health-related companies
-online retailers
-service businesses
-fiction and non-fiction authors
-consumer products companies
-major consumer brands
-law firms
-entertainment personalities


"Jennifer is a PR and marketing maven who knows what works, what doesn't, and has guided me toward the best use of my time and resources again and again. Her creative solutions to overcome hurdles specific to my business are so different than the canned approach so many competitors offer. The time and money I have spent on Jennifer's work have yielded great returns. I cannot imagine building my business without her expertise."

-Megan Zavieh, attorney and founder of Zavieh Law

"I've worked with Jennifer for several months and she's been very professional and hard working throughout. More importantly, she is results oriented and delivers accordingly! Would definitely endorse and work with again."

-Javier Colayco, founder, Clean Cubes (startup consumer product company)

"I have been working with Jennifer for almost four months now and the entire process has been a fabulous experience. Jennifer is extremely professional and her knowledge of public relations is amazing. She is a creative proactive thinker who impressed me with the 'to the point' understanding of our business services and customers' needs."

-Ivanka Menken, CEO, The Art of Service (IT training company)

"Jennifer is a true asset to our business. Her writing quality and professionalism has brought us high exposure all over the internet as well as in a leading industry magazine. I would recommend her services to anyone."

-Mia Bulifa, owner, Angelique Lingerie (online retailer)

"I have been working with Jennifer for several months as my public relations person and have nothing but praise for her performance. Jennifer has directed me in areas I would have never considered on my own in helping me promote my new homeowner service. I look forward to a continuing working partnership with Jennifer!"

-Tony Messuri, founder, The Homeowner's Helper (service business)

"I feel so fortunate that I found JW Public Relations. I am a HarperCollins author based in the San Francisco Bay area who needed to hire a boutique PR firm to supplement PR support the major publishing house was able to offer me as a first-time author. When I expressed disappointment in an independent publicist I had interviewed in California, a friend suggested I call JW Public Relations. The difference between talking to the other publicist and JW Public Relations owner Jennifer Wezensky was night and day. I could tell immediately by Jennifer's energy, empathy, and fire-cracker attitude that this was someone who could convince others to review my book. Then after I engaged JW Public Relations, Jennifer blew my expectations out of the water. Within only a few weeks she has already secured interviews for me in the Sunday New York Times and Woman's World. And there is much more to come! She has also challenged me to think beyond my book and better clarify my long-term branding as an author. With Jennifer's enthusiasm, diligence, knowledge and professionalism she's a must-call!"

-Ingrid Stabb, Yale MBA and co-author of "The Career Within You" (HarperCollins 2010)

"Since working with JW Public Relations over the past year, Wallpaper for Windows has received consistent, positive coverage, which is not easy in the highly competitive home decor market. We've had articles in major newspapers, an article in a national 5.6 million circulation magazine and been featured on websites, blogs and a nationally syndicated radio show. Jennifer knows how to find the right media outlets to reach our customers, and she knows how to pitch these media outlets the right angles to secure coverage."

-Larry Cashion, president, Etch Art, LLC (Wallpaper for Windows), Cocoa, Fla. (consumer products company)

"Jennifer Wezensky and her team at JW Public Relations is to be congratulated for quickly getting to the core of our needs and swiftly turning them into a well-orchestrated public relations campaign that is fun, newsworthy, timely and, most importantly, effective. I would recommend Jennifer Wezensky and her team to anyone who is looking for dedicated professionals who know their way around the media."

-Kathleen Loughrige, founder of the "I've Got Your Backs Foundation" (nonprofit)

Michigan State University
Bachelor of Arts in Journalism
1986 - 1991
Kalamazoo (Mich.) Gazette
Freelance Writer
2007 - Present
I cover everything from heath and home to business and politics.
Jackson Citizen-Patriot
Freelance Writer
2007 - Present
I cover health stories for this daily newspaper in Jackson, Michigan.
JW Public Relations & Marketing
Owner and president
2005 - Present
Founder and owner of marketing communications agency that offers comprehensive writing, public relations and marketing services.
Oaklawn Hospital
Public Relations Manager
2001 - 2007
Payment Terms
Payment accepted only via Elance escrow. A 50-percent deposit is required to begin all fixed-fee and short-term hourly projects of any size. Ongoing hourly retainer jobs must be paid a minimum of one week in advance.
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Jennifer Wezensky | Elance

Jennifer Wezensky