1. Understand 50 to 65 demographics and social media trends.
2. Area of focus. The low end of Baby Boomer cohort .
3. Agile with AdWords and Analytics
4. Empathy for "Children with Aging Parents"
5. May have lost one or both parents.
6 Have a portfolio of similar genre.
7. Web site with 1. Retirement phase photo 2. Footprints photo: After yo...
Skills: social media optimization (smo), social media management, social media marketing