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Jyotsna & Raashid | Elance
 
176985602337900
Last Sign-in: Feb 13, 2012

Jyotsna & Raashid

an online marketing partnership
   United States
  |   Canoga Park, CA
  |  2:28 pm Local Time

Overview

Minimum Hourly Rate $20

Jyotsna Sharma and Raashid Siddique - Partners - brief synopsis below:

Jyotsna has over 8 years of online marketing experience specializing in PPC marketing (Google Adwords certified) and display advertising and is well versed with all aspects of Search Engine Optimization. She currently works as an Associate Director for a US based online marketing firm in Bangalore, India where she oversees PPC and SEO projects that span across various industries in the U.S. Jyotsna is looking to leverage her years of experience and can be completely...

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Portfolio

Skills (4)

Tested
SEO
Social Media Marketing
Project Management
Pay-per-click marketing

Service Description

We currently offer services in the following categories:
1. PPC - Pay-per-click marketing
2. SEO - Search Engine Optimization
3. Web design and development (we sub-contract this work and will oversee
the entire development process)
4. Social Media Marketing (we sub-contract this work and will oversee the
entire project)

1. Pay-per-click Marketing:
a. Activities:
i. New Account:
1. Setup SE accounts (Adwords and Adcenter) and Billing
2. Establish tracking and testing
3. Define paid search marketing strategy/project plan
4. Bid and Budget management
5. Set, monitor and revise budget allocation across the SE accounts to
maximize return
6. Monitor daily performance
ii. Existing Account:
1. Review existing account structure and potentially reorganize to
optimize performance
2. Keyword match type
3. Ad-group/keyword grouping
4. Media distribution (i.e., content network)
5. Review of existing keywords and perform initial keyword expansion
6. Review and further expand keywords over time based analysis and
opportunity
7. Negative keyword
8. Misspellings
9. Keyword culling
10. Creative/Editorial Development and Optimization
11. Create Search Engine Titles and Descriptions
12. Test/optimize/expand titles, descriptions, etc. over time
13. Develop and add multiple creatives per ad-group...

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Keywords

pay-per-click marketing
search engine optimization
search engine marketing
ppc
seo
Company Snapshot
Elance Level
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  • 12 months
  • Lifetime
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Identity
Username
jyotsnaraashid
Type
Company
Member Since
November 2011
Elance URL
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Jyotsna & Raashid | Elance

Jyotsna & Raashid