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Kelley G. | Elance
 
176985602337900
Last Sign-in: Sep 28, 2010

Kelley G.

Marketing Mama 13+ Yrs Exp, MS in Technology
   United States
  |   Chicago, IL

Overview

Marketing strategy, communications, and technology expert with a Master's in technology from Northwestern University.

My goal is to know you and your business well so that I become a natural extension of your team. You can be sure to have my enthusiastic attention and a quick turnaround, as I limit the number of projects I take. I also take time to review and bid on projects which interest me. After all, if I'm excited about your business, the work will certainly reflect that.

I'm new to eLance, so I would appreciate the opportunity to...

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Portfolio

I was the marketing communications manager, directing the design and content for this...
I was the marketing communications manager, directing the design and content for this...
I was the marketing communications manager, directing the design and content for this...
I was the marketing communications manager, directing the design and content for this...
I was the marketing communications manager, directing the design and content for this...

Skills (5)

Tested
Social Media Marketing Test
My Score
avg

Service Description

Consultant specializing in marketing strategy, communications, and technology. With over 13 years of experience, I help small-to-medium-sized companies increase revenue via creative communications and market-facing technology. My ability to translate highly-technical information into understandable marketing communications is unique and difficult to find in a consultant.

I have held management positions in marketing communications, project management, and technology at Fortune 500 companies and have developed successful communications programs for various industries including consumer products, financial services, technology services, business services, health care, and insurance.

I have an undergraduate degree in marketing and a graduate degree in technology from Northwestern University.


MARKETING STRATEGY:
* Company and product/service branding
* Go-to-market positioning, value propositions and key message development
* Marketing and communications planning, strategies and programs
* Marketing proposals and plan documents

COPY WRITING/EDITING:
* Web copy
* Advertising campaigns: print and online
* Direct mail
* Company capabilities brochures and other sales materials
* Sales presentations & marketing plans

SOCIAL MEDIA:
* Use of social media (Twitter, Facebook, LinkedIn, etc.) in marketing strategy

WEB SITE AUDIT:
* Complete audit of web site layout, usability, design, content,
and ease of navigation
* Strategy and consultation for improvement

RESEARCH &...

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Employment

TransUnion
Marketing Communications Manager
2006 - 2008
Managed marketing program strategy for key verticals and financial product/service positioning. Led cross-functional teams to develop point-of-sale technology solutions for banks and other...
Synch-Solutions
Marketing Manager
2005 - 2006
Managed the marketing team, service positioning and segmentation strategy, and marketing communications.
RR Donnelley
Marketing Project Manager
1999 - 2004
Managed enterprise wide, market-facing technology initiatives and provided print logistics on-time delivery analysis to magazine, direct marketing and newspaper insert publishers.
Universal Underwriters (subsidiary of Zurich)
Client Services Manager
1994 - 1997
Managed the internal sales support team, accounts receivable, and client relations.

Education

Northwestern University
Master of Science in Information Technology
2007 - 2009
Governors State University
Bachelor of Arts in Business Administration and Marketing
1997 - 2001
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

marketing strategy
copy writing
copywriting
technology
direct marketing
social media marketing
market research
My Snapshot
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Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
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Identity
Username
KAGCommunications
Type
Individual
Member Since
August 2009
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Kelley G. | Elance

Kelley G.