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Ken Hillyer, CPA | Elance
 
176985602337900
Last Sign-in: Mar 21, 2013

Ken Hillyer, CPA

Digital ROI Delivered.
   United States
  |   Los Angeles, CA
  |  11:41 am Local Time

Overview

Rule #1 - No fuzzy math and marketing mumbo-jumbo.

We create custom campaigns and delivers measurable results that utilize emerging technology and new media platforms.

Measurable Results + Insight = ROI

My team is your company’s trusted advisor. When you work with us, you will not only see demonstrable results, but also gain a deeper understanding into how your investment improves both sales and loyalty, while minimizing the cost of customer acquisition and retention.

A partnership with us gives you 24-7 access to a team with unique...

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Skills (10)

Tested
Search Engine Optimization (SEO)
Social Media Marketing
Search Engine Marketing (SEM)
Google AdSense
Google Analytics
Business Analysis
Corporate Strategy
Internet Marketing
Financial Analysis
eCommerce Consulting

Service Description

Custom Cross-Platform Marketing Campaigns:
- Reach customers where they are: Social, Mobile, Digital, Online, Local, Apps
- Strategy, Development, Implementation, and Support
- Full Program ROI Measurement + Analysis, with Automated Weekly Reports

Search Engine Optimization (SEO):
- Websites: Local, B2B, B2C, eCommerce
- Local / Mobile Search Optimization, Profile building and directory management
- Develop custom landing pages and micro-sites

Social Media Strategy & Execution
- Develop social brand + identity across most relevant networks
- Messaging Management: Listen. Respond. Engage
- Team-based delivery approach
- Identify & amplify internal / external influencers and advocates
- Page and Profile Customization - custom tabs, apps, campaigns, images, video

SEM + Social PPC: Google Engage Agency Member, Social Ads and Sponsorships

Reputation Management:
- Increase consumer reviews: Google Places, Yelp, CitySearch, Twitter, Facebook
- Be Proactive and reactive
- Listen and respond to online dialogue
- Say “thank you” to positive feedback. Encourage sharing.
- Quickly respond to negative feedback. Publicly show you care because other people do - your current & existing customers + your competitors

Mobile Engagement:
- Mobile Website Development
- QR Code Campaigns
- SMS Engagement Platform and Mobile Marketing

Email + Blogging: Campaign Creation, Ghost-writing, Management, and Reporting

Custom Loyalty Program Design: Development, Gamification, and...

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Education

Boston University
MBA - Strategy
2009 - 2010
Kennesaw State University
MS - Accounting
2005 - 2007
Kennesaw State University
BBA - Finance
2000 - 2003
Overview  |  Job History  |  Resume/C.V.

Keywords

SEM
Social Media
SEO
ROI
Digital
My Snapshot
IT & Programming
1
Elance Level
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  • 12 months
  • Lifetime
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Identity
Username
kahillyerjr
Type
Individual
Member Since
November 2010
Elance URL
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Ken Hillyer, CPA | Elance

Ken Hillyer, CPA